Will Freeman

Will Freeman is a freelance video game and technology journalist, having written for numerous specialist, consumer and industry publications for over a decade. You can find his work in The Guardian, The Observer, Vice, Edge, Eurogamer, IGN, Gamespot and many more. He has also carved a niche covering the technology, creativity and business of the games industry for an industry readership, previously serving as editor of Develop magazine, and contributing to websites including Gamesindustry.biz and PocketGamer.biz. He also works as a copywriter, event curator, script editor, researcher and consultant in the games industry, and has on numerous occasions stood as a judge on the BAFTA Games Awards, Tiga Awards and Develop Awards. Will is a devoted arcade gamer, and while he really is closing in on 40, he is a competitive yo-yoer and current UK yo-yo champion in his division.

Articles by Will

• How Advertising Shortcomings Shaved 17% Off Twitter's Share Price

  6 years ago News

  

  Twitter isn't a gaming platform. The social network may have seen a major uptake in gaming engagement in recent months, but while the likes of Facebook, WeChat and Kakao Talk have become homes for hyper casual, the micro-blogging platform has not. Still, [...]

  Ad TechAdvertiserAdvertisingAgencyAnalyticsAudienceCreativeDataDeveloperDisplayHyper CasualIn-AppMobileMonetisationProgrammaticRetargetingSocial MediaTargetingUncategorized

• Insufficient Evidence for Clinical 'Gaming Disorder', Says Oxford Internet Institute

  6 years ago News

  

  A new study by the Oxford Internet Institute has concluded that individuals that carry dysfunctional gaming habits are likely to be demonstrating underlying frustrations and wider psychosocial functioning issues, over a 'gaming disorder' in isolation. Furthermore, the study found no evidence [...]

  AudienceGamingPlayersUncategorized

• Interview: Fyber's Offer Yehudai Talks Programmatic, Subscriptions and Getting In-Game Ads Right

  6 years ago News

  

  Earlier this year mobile monetisation platform outfit Fyber launched a significantly reworked version of its Fyber FairBid technology, having celebrated 10 years in business in the previous months. But what have the team learned about the changing in-game advertising landscape over [...]

  Ad TechAdvertiserAdvertisingApp StoresAppleAudienceCreativeDeveloperDisplayGamingHeader BiddingIn-AppInventoryMobileMonetisationPlayablesPlayersProgrammaticPublisherRetargetingRewarded VideoTargetingTechnologyUncategorizedUser AcquisitionVideoViewability

• Riot Games Debuts New Games; Paradox Pulls Stellaris: Galaxy Command; Google Dates Stadia

  6 years ago News

  

  TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Esports Giant Riot Reveals Slate of New Products, Paradox pulls Stellaris: Galaxy Command Over 'Stolen' Assets; Google Stadia Gets Exact Release Date; Coming November 19th Riot Games [...]

  Uncategorized

• Analysis: What This Week Taught Us About the PlayStation 5

  6 years ago News

  

  After making a few whispers earlier this year, Sony has finally given the world a chance to peak under the partially lifted lid that covers the in-development PlayStation 5. And, yes, it's officially called the 'PlayStation 5'. That won't come as [...]

  ConsoleDeveloperGamingPlayersPublisherSonyTechnology

• Cloud Gaming has Incredible Disruptive Potential, and 5G is the Key to Unlocking it

  6 years ago News

  

  In this special contributed piece Erick Fang, CEO of AI-driven ad platform Mintegral, explores the opportunity and challenges around cloud gaming. And as the release of Google Stadia nears, he considers how the roll-out of 5G will found any potential... March’s [...]

  Ad TechCloud gamingGamingGoogleMobilePlayersPublisherTechnologyTwitchVideo

• Sumo Group Welcomes New Chairman, Posts Half-Year Financials; Sony Selling Hardware and Games Direct to Consumer

  6 years ago News

  

  TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Sumo Group Welcomes New Chairman, Posts Half-Year Profits; Sony Selling Hardware and Games Direct to Consumer; Improbable Acquires The Multiplayer Guys.   Sumo Group Welcomes New Chairman, Posts [...]

  Cloud gamingCreativeDeveloperGamingInvestmentM&APublisherRetailTechnologyUncategorized

• Switch Lite Sales Predictions Trigger Nintendo Stock Drop; Manticore Games Secures USD$30m (£24.1m) for Accessible Dev Tech

  6 years ago News

  

  TheGamingEconomy Daily Digest brings you the trending business stories in gaming.  In today’s edition: Switch Lite Sales Predictions Trigger Nintendo Stock Drop; Manticore Games Secures USD$30m (£24.1m) for Accessible Dev Tech; Nintendo Debuts Mario Kart Mobile Subscription Service Switch Lite Sales [...]

  App StoresAudienceDeveloperGamingIn-AppInvestmentPlayersPublisherUncategorized

• Cloud Gaming in Asia to Hit USD$3bn (£2.4bn) Revenues by 2023; Google Launches Apple Arcade Rival Play Pass

  6 years ago News

  

  TheGamingEconomy Daily Digest brings you the trending business stories in gaming.  In today’s edition: Cloud Gaming in Asia to Hit USD$3bn (£2.4bn) Revenues by 2023; Google Launches Play Pass Subscription Service; Borderlands 3 Pushes Franchise Over USD$1bn (£803.6m) Net Bookings [...]

  AnalyticsApp StoresAppleCloud gamingDataDeveloperGamingGoogleIn-AppMobilePCPlayersPublisherUncategorizedUser Acquisition

• PUBG Mobile Revenue Passes USD$1 Billion (£803.6m); Unity Acquires DeltaDNA

  6 years ago News

  

  TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: PUBG Mobile Revenue Passes USD$1 Billion (£803.6m); Unity Acquires DeltaDNA; French Court's Steam Second Hand Sales Ruling Contradicts EU Law, Says Trade Body PUBG Mobile Revenue Passes [...]

  App StoresAppleAudienceGamingM&AMobileMonetisationPCPlayersPublisherTencentUncategorizedUser Acquisition