TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: Tencent boosts Century Huatong stake; IronSource in rumoured talks with Thoma Bravo SPAC; and EA suspends discretionary content allocation. Tencent boosts Century Huatong stake Tencent Holdings Limited has announced that it has purchased approximately 373 million shares in internet games provider Zhejiang Century Huatong Group for a total of CN¥2.785bn (£307.1m), thus becoming the second-largest shareholder in the company with total holdings of approximately 10%. Concurrently with the [...]

TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: Super League Gaming to acquire Mobcrush; Midgame Fund now taking pitches; and AudioMob launches proprietary DSP. Super League Gaming to acquire Mobcrush Santa Monica-based video game and esports platform Super League Gaming has announced that it is set to acquire live-streaming platform Mobcrush, which also owns Minecraft server provider Mineville. According to the 8-K form submitted to the US Securities and Exchange Commission, Super League Gaming is set [...]

TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: Zynga acquires Echtra Games; AppLovin files S-1 ahead of IPO; and Vungle secures GameRefinery acquisition. Zynga acquires Echtra Games Zynga has announced the acquisition of multiplatform developer publisher Echtra Games, best known for its role in the creation of the Diablo and Torchlight franchises, for an undisclosed sum. The purchase marks the latest development in Zynga’s nascent expansion outside of its traditional mobile background, following its partnership with [...]

TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: AdColony sold for USD$400m (£283m); Hiro Capital in USD$15m (£11m) funding triple; and SIE to “re-organise” Sony Japan Studio. AdColony sold for USD$400m (£283m) Mobile advertising platform AdColony has been sold by Otello to publicly-listed technology firm Digital Turbine for an estimated total consideration of USD$400m (£283m). The transaction is expected to close in March this year. The acquisition has purportedly been made by Austin-based Digital Turbine to [...]

TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: ironSource acquires Luna Labs; Soccer Manager raises £3m; and GameStop CFO Jim Bell resigns. ironSource acquires Luna Labs Mobile and in-game advertising platform ironSource has acquired British video and playable ad creation provider Luna Labs for an undisclosed sum. Luna Labs is best known for allowing developers to create and optimise playable ads directly from their game’s source code via the Unity engine. Its current client list includes [...]

TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: AppLovin to acquire Adjust; MPL raises USD$95m (£70m); and TT Yuyin secures USD$100m (£73.2m) in Series B financing. AppLovin to acquire Adjust Mobile game publisher, marketplace, and advertising technology provider AppLovin has announced that it is set to acquire Berlin-based app measurement and marketing supplier Adjust. Financial terms of the acquisition have not been disclosed, however an anonymous source has suggested to Bloomberg that the deal is worth [...]

TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: Embracer Group in USD$2.59bn (£1.89bn) acquisition haul; Nexters to go public via SPAC; and Anzu.io raises USD$9m (£6.6m). Embracer Group in USD$2.59bn (£1.89bn) acquisition haul Embracer Group has announced the acquisition of three companies, namely Borderlands developer Gearbox Entertainment; mobile studio Easybrain; and independent developer-publisher Aspyr Media, for a maximum total consideration of USD$2.593bn (£1.897bn). Firstly, Texas-based Gearbox Entertainment was secured for an initial purchase price of USD$363m [...]

TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: IDFA overhaul to land in early spring; Tencent acquires minority stake in Dontnod; and Huuuge Games sets IPO maximum price to zł1.67bn (£324m). IDFA overhaul to land in early spring Apple has announced that privacy changes to its Identifier for Advertisers (IDFA) are set to be implemented in “early spring”, upon the next beta release of its iOS 14 software. As part of the changes, users will be [...]

TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: ironSource acquires Soomla; Zupee raises USD$10m (£7.4m); and AlgoriX launches mobile gaming division. ironSource acquires Soomla Ad monetisation platform ironSource has announced the full acquisition of fellow Tel Aviv-based firm Soomla, which specialises in ad quality measurement and user optimisation. Financial terms of the deal have not been disclosed, while Soomla will continue to offer its SaaS products as an independent subsidiary brand. The acquisition bolsters ironSource in [...]

TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: CD Projekt under consumer protection scrutiny; Publicis launches dedicated gaming offering; and Venatus hires seven amid 38% growth. CD Projekt under consumer protection scrutiny CD Projekt has fallen under the scrutiny of the Polish Office of Competition and Consumer Protection (UOKiK) over the poor technical performance of its recently-released flagship title Cyberpunk 2077 on PlayStation 4 and Xbox One consoles. As outlined by UOKiK press officer Małgorzata Cieloch [...]