• TGE Index Investment Report - Q4 & Year-End 2020

    Canadian game dev and blockchain infrastructure outfit Horizon Blockchain Games has completed a USD$3.75m (£2.97m) seed round. Reddit co-founder Alexis Ohanian’s venture fund Initialized Capital led the round, which was also supported by Golden Ventures, Polychain, Coinbase, Digital Currency Group and [...]

  • Zynga Acquires Echtra Games; AppLovin Files S-1 Ahead of IPO

    TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: Zynga acquires Echtra Games; AppLovin files S-1 ahead of IPO; and Vungle secures GameRefinery acquisition. Zynga acquires Echtra Games Zynga has announced the acquisition of multiplatform developer publisher [...]

  • Sony Launches Immersive Music Division; Ubisoft Partners with Lucasfilm on Star Wars Title

    TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: Sony launches immersive music division; Ubisoft partners with Lucasfilm on Star Wars title; and Tilting Point to invest USD$10m (£7.3m) in Storytaco's Dangerous Fellows. Sony launches immersive [...]

  • Jacki Vause on How to Publish Successfully in China

    In this special exclusive contributed piece, Dimoso CEO Jacki Vause considers the fine art of publishing mobile games to China. Vause is a widely respected veteran of the tech, mobile and PR space, has been named one of PCR's Top-30 [...]

  • Video Games UA Spend to Hit £37bn; PlatinumGames Developing Engine

    TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: Video games UA spend to hit £37bn; PlatinumGames developing engine; and Comscore and Twitch partner for streaming analytics. Video games UA spend to hit £37bn Mobile attribution platform [...]

  • Earplay, deltaDNA and the Rising Opportunity of 'Voice-First' Interactive Audio

    Audio-first and audio-only games have to-date offered a fascinating micro niche within the gaming medium. In the late 1990s the visionary musician and game designer Kenji Eno released a game with very few visuals at all for the Sega Saturn and [...]

  • The 5 Biggest Feature Trends Shaping the Mobile Game Market in 2020

    In this special contributed feature by Wilhelm Voutilainen, senior game analyst at GameRefinery looks at what we can learn about mobile gaming by looking back to the previous year, pulling insights from the company's considerable pool of data. --- So here we [...]

  • In-Game Ads in 2019: Inside deltaDNA's Ad Survey Results Report

    It's easy to feel instinctively optimistic about in-game advertising. In recent years there's been a powerful sense that in-game ads aren't simply an increasingly valuable means of income for developers and publishers; perhaps they're now understood and embraced by more consumers [...]

  • Team17 Acquires Yippee Entertainment; Worldwide Christmas App Spend Tops USD$277m (£209.6m); Nexon Sell off Gloops For JPN¥1 (£0.007)

    TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Team17 picks up Yippee Entertainment; Worldwide Christmas spend on apps tops USD$277m (£209.6m); and Nexon sells off mobile development subsidiary for JPN¥1 (£0.007). Team17 picks up Yippee [...]

  • Embracing the Female Gaming Revolution

    In our latest guest post Vanessa Goff-Yu, marketing director at in-game advertising platform Bidstack, takes an optimistic look at the sizeable female gamer demographics, the rise of the strong female game character, and the role brands can play in aiding [...]

  • Building a UA Strategy Around 'Affinity'

    In this guest post by the CEO of the mobile game insights and market data specialist GameRefinery, Markus Ramark considers a new way to build your targeting, and looks at why understanding player 'affinity' with given games might unlock new [...]