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TGE Index Investment Report - Q4 & Year-End 2020
TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: Huuuge to raise USD$150m (£110m); Nazara files for public listing; and Playtika nets USD$1.88bn (£1.38bn) in Nasdaq IPO. Huuuge to raise USD$150m (£110m) Mobile social and casino developer [...]
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ironSource debuts new cross-platform mobile cross-promotion solution
Mobile monetisation and marketing outfit ironSource has launched a new cross-platform solution that enables mobile developers to manage cross promotion campaigns while utilising a suite of ad network capabilities. Available to those that use the ironSource mediation platform - which TheGamingEconomy [...]
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PepsiCo Planned Space-Based Orbiting Billboard for Gaming Ad Campaign
U.S. soft drinks giant PepsiCo was, until recently, planning to launch a gaming-focused advertising campaign hosted on billboards suspended in space. If you're not familiar with 'stratosphere advertisements' – also known as 'orbital display ads' – brace yourself. Russian tech outfit StartRocket [...]
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