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  • The 5 Biggest Feature Trends Shaping the Mobile Game Market in 2020

    In this special contributed feature by Wilhelm Voutilainen, senior game analyst at GameRefinery looks at what we can learn about mobile gaming by looking back to the previous year, pulling insights from the company’s considerable pool of data. — So here we [...]

  • Embracing the Female Gaming Revolution

    In our latest guest post Vanessa Goff-Yu, marketing director at in-game advertising platform Bidstack, takes an optimistic look at the sizeable female gamer demographics, the rise of the strong female game character, and the role brands can play in aiding [...]

  • Building a UA Strategy Around 'Affinity'

    In this guest post by the CEO of the mobile game insights and market data specialist GameRefinery, Markus Ramark considers a new way to build your targeting, and looks at why understanding player ‘affinity’ with given games might unlock new [...]

  • Interview: AppLovin's Carl Livie on Making In-App Bidding Mainstream

    Late last year mobile marketing platform AppLovin acquired in-app bidding start-up MAX. The AppLovin team has since built out the MAX platform, and integrated the real-time mobile header bidding solution into its wider ecosystem. Now MAX has had a little time [...]

  • How Advertising Shortcomings Shaved 17% Off Twitter's Share Price

    Twitter isn’t a gaming platform. The social network may have seen a major uptake in gaming engagement in recent months, but while the likes of Facebook, WeChat and Kakao Talk have become homes for hyper casual, the micro-blogging platform has not. Still, [...]

  • Interview: Fyber's Offer Yehudai Talks Programmatic, Subscriptions and Getting In-Game Ads Right

    Earlier this year mobile monetisation platform outfit Fyber launched a significantly reworked version of its Fyber FairBid technology, having celebrated 10 years in business in the previous months. But what have the team learned about the changing in-game advertising landscape over [...]

  • The Programmatic Counter-Revolution: Why the Industry Needs to do its Bit to Avoid a Personal Data Backlash

    In this special contributed piece, Erick Fang, CEO of AI-driven ad platform Mintegral, considers the need for the programmatic sector to make the case for its responsibility, or risk imprecise regulation becoming the dominant governing force.   From time to time, I [...]

  • Ad Tech Spotlight Q&A: ironSource's Cross-Promotion Solution

    Mobile app advertising, monetisation and mediation outfit ironSource recently expanded its platform to offer a cross-platform mobile cross promotion solution. The distinct tech promises to offer a previously unseen approach not yet offered to mobile app developers and publishers by existing [...]

  • ironSource debuts new cross-platform mobile cross-promotion solution

    Mobile monetisation and marketing outfit ironSource has launched a new cross-platform solution that enables mobile developers to manage cross promotion campaigns while utilising a suite of ad network capabilities. Available to those that use the ironSource mediation platform – which TheGamingEconomy [...]

  • NBA 2K19 and the 'unskippable' ads fiasco

    2K’s long-standing and wildly popular basketball game NBA 2K19 has in recent days been the subject of a flood of frustration from players unhappy with the premium title’s apparent ramping up of ‘unskippable’ ads. It appears some of that frustration may [...]