TGE Index Investment Report - Q4 & Year-End 2020
2020 highlights - Total investment and M&A activity across the video games industry tracked by the TGE Index through April-December 2020 reached USD$37.890bn from 406 disclosed transactions (501 total). Adding averaged publicly-available data for Q1 gives a full-year approximation of USD$40.572bn [...]
In-Game Ads in 2019: Inside deltaDNA's Ad Survey Results Report
It's easy to feel instinctively optimistic about in-game advertising. In recent years there's been a powerful sense that in-game ads aren't simply an increasingly valuable means of income for developers and publishers; perhaps they're now understood and embraced by more consumers [...]
Interview: AppLovin's Carl Livie on Making In-App Bidding Mainstream
Late last year mobile marketing platform AppLovin acquired in-app bidding start-up MAX. The AppLovin team has since built out the MAX platform, and integrated the real-time mobile header bidding solution into its wider ecosystem. Now MAX has had a little time [...]
Interview: Fyber's Offer Yehudai Talks Programmatic, Subscriptions and Getting In-Game Ads Right
Earlier this year mobile monetisation platform outfit Fyber launched a significantly reworked version of its Fyber FairBid technology, having celebrated 10 years in business in the previous months. But what have the team learned about the changing in-game advertising landscape over [...]
Now & Next: Mobile Gaming
Think you might be obsessed with gaming on your mobile? You’re not alone. - In 2016, 53% of South Korean mobile gamers spent between 30 and 120 minutes playing mobile games every day - By 2020, it is predicted that 77% of [...]
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