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  • TGE Index Investment Report - Q4 & Year-End 2020

    TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: Nvidia acquires Arm for USD$40bn (£31bn); Twitch adverts now available programmatically; and Anubis Gaming raises USD$300,000 (£234,000). Nvidia acquires Arm for USD$40bn (£31bn) Nvidia has announced that it [...]

  • Nvidia Acquires Arm for USD$40bn; Twitch Adverts Now Available Programmatically

    TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: Nvidia acquires Arm for USD$40bn (£31bn); Twitch adverts now available programmatically; and Anubis Gaming raises USD$300,000 (£234,000). Nvidia acquires Arm for USD$40bn (£31bn) Nvidia has announced that it [...]

  • Admix Secures USD$7m Series A Funding; DMarket raises USD$6.5m (£5.2m)

    TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: Admix secures USD$7m (£5.6m) Series A funding; DMarket raises USD$6.5m (£5.2m); and Machinations closes €580,000 (£520,000) seed round. Admix secures USD$7m (£5.6m) Series A funding In-game and XR [...]

  • The Evaluation of Self-Service Mobile DSPs

    In this exclusive article for TheGamingEconomy, Mathias Würdemann (pictured below), Senior Online Marketing Manager at InnoGames, details the criteria and selection process the studio uses when selecting a self-service demand-side platform (DSP) to run its mobile campaigns. Programmatic advertising has been [...]

  • CD Projekt Now Most Valuable European Game Company; Amplifier Acquires DESTINYbit

    TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: CD Projekt now most valuable European game company; Amplifier Game Invest acquires DESTINYbit; and AdInMo raises USD$500,000 (£408,000). CD Projekt now most valuable European game company Warsaw-based CD [...]

  • CWA Launches Campaign for Video Game Unionisation; Square Enix Focusing on Cloud Gaming

    TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: CWA launches campaign for video game unionisation; Square Enix focusing on cloud gaming; and Anzu.io partners with Vivid Games. CWA launches campaign for video game unionisation The Communications [...]

  • Building a UA Strategy Around 'Affinity'

    In this guest post by the CEO of the mobile game insights and market data specialist GameRefinery, Markus Ramark considers a new way to build your targeting, and looks at why understanding player ‘affinity’ with given games might unlock new [...]

  • Interview: AppLovin's Carl Livie on Making In-App Bidding Mainstream

    Late last year mobile marketing platform AppLovin acquired in-app bidding start-up MAX. The AppLovin team has since built out the MAX platform, and integrated the real-time mobile header bidding solution into its wider ecosystem. Now MAX has had a little time [...]

  • Improbable Partners with Tencent Cloud; Unity Acquires Obvioos

    TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Improbable partners with Tencent Cloud; Unity acquires Obvioos; Anzu.io enters Xbox Tools and Middleware Program. Improbable partners with Tencent Cloud London-based simulation software distributor Improbable has announced a [...]

  • How Advertising Shortcomings Shaved 17% Off Twitter's Share Price

    Twitter isn’t a gaming platform. The social network may have seen a major uptake in gaming engagement in recent months, but while the likes of Facebook, WeChat and Kakao Talk have become homes for hyper casual, the micro-blogging platform has not. Still, [...]

  • Interview: Fyber's Offer Yehudai Talks Programmatic, Subscriptions and Getting In-Game Ads Right

    Earlier this year mobile monetisation platform outfit Fyber launched a significantly reworked version of its Fyber FairBid technology, having celebrated 10 years in business in the previous months. But what have the team learned about the changing in-game advertising landscape over [...]