TGE Index Investment Report - Q4 & Year-End 2020
2020 highlights - Total investment and M&A activity across the video games industry tracked by the TGE Index through April-December 2020 reached USD$37.890bn from 406 disclosed transactions (501 total). Adding averaged publicly-available data for Q1 gives a full-year approximation of USD$40.572bn [...]
Nvidia Acquires Arm for USD$40bn; Twitch Adverts Now Available Programmatically
TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: Nvidia acquires Arm for USD$40bn (£31bn); Twitch adverts now available programmatically; and Anubis Gaming raises USD$300,000 (£234,000). Nvidia acquires Arm for USD$40bn (£31bn) Nvidia has announced that it [...]
Admix Secures USD$7m Series A Funding; DMarket raises USD$6.5m (£5.2m)
TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: Admix secures USD$7m (£5.6m) Series A funding; DMarket raises USD$6.5m (£5.2m); and Machinations closes €580,000 (£520,000) seed round. Admix secures USD$7m (£5.6m) Series A funding In-game and XR [...]
The Evaluation of Self-Service Mobile DSPs
In this exclusive article for TheGamingEconomy, Mathias Würdemann (pictured below), Senior Online Marketing Manager at InnoGames, details the criteria and selection process the studio uses when selecting a self-service demand-side platform (DSP) to run its mobile campaigns. Programmatic advertising has been [...]
CD Projekt Now Most Valuable European Game Company; Amplifier Acquires DESTINYbit
TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: CD Projekt now most valuable European game company; Amplifier Game Invest acquires DESTINYbit; and AdInMo raises USD$500,000 (£408,000). CD Projekt now most valuable European game company Warsaw-based CD [...]
CWA Launches Campaign for Video Game Unionisation; Square Enix Focusing on Cloud Gaming
TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: CWA launches campaign for video game unionisation; Square Enix focusing on cloud gaming; and Anzu.io partners with Vivid Games. CWA launches campaign for video game unionisation The Communications [...]
Building a UA Strategy Around 'Affinity'
In this guest post by the CEO of the mobile game insights and market data specialist GameRefinery, Markus Ramark considers a new way to build your targeting, and looks at why understanding player 'affinity' with given games might unlock new [...]
Interview: AppLovin's Carl Livie on Making In-App Bidding Mainstream
Late last year mobile marketing platform AppLovin acquired in-app bidding start-up MAX. The AppLovin team has since built out the MAX platform, and integrated the real-time mobile header bidding solution into its wider ecosystem. Now MAX has had a little time [...]
Improbable Partners with Tencent Cloud; Unity Acquires Obvioos
TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Improbable partners with Tencent Cloud; Unity acquires Obvioos; Anzu.io enters Xbox Tools and Middleware Program. Improbable partners with Tencent Cloud London-based simulation software distributor Improbable has announced a [...]
How Advertising Shortcomings Shaved 17% Off Twitter's Share Price
Twitter isn't a gaming platform. The social network may have seen a major uptake in gaming engagement in recent months, but while the likes of Facebook, WeChat and Kakao Talk have become homes for hyper casual, the micro-blogging platform has not. Still, [...]
Interview: Fyber's Offer Yehudai Talks Programmatic, Subscriptions and Getting In-Game Ads Right
Earlier this year mobile monetisation platform outfit Fyber launched a significantly reworked version of its Fyber FairBid technology, having celebrated 10 years in business in the previous months. But what have the team learned about the changing in-game advertising landscape over [...]
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