TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: Theorycraft Games raises USD$37.5m (£26.9m); Motorsport Games to acquire Studio397; and chat platform Stream secures USD$38m (£27.3m). Theorycraft Games raises USD$37.5m (£26.9m) Seattle and Los Angeles-based studio Theorycraft [...]

TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: AdColony sold for USD$400m (£283m); Hiro Capital in USD$15m (£11m) funding triple; and SIE to "re-organise" Sony Japan Studio. AdColony sold for USD$400m (£283m) Mobile advertising platform AdColony [...]

TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: ironSource acquires Luna Labs; Soccer Manager raises £3m; and GameStop CFO Jim Bell resigns. ironSource acquires Luna Labs Mobile and in-game advertising platform ironSource has acquired British video [...]

TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: Apple halves IAP commission for smaller developers; Gunzilla Games launches; and Nvidia gaming revenue reaches record USD$2.27bn (£1.71bn). Apple halves IAP commission for smaller developers Technology giant Apple [...]

The Gaming Economy daily digest brings you the leading news from the gaming industry. In today’s edition: Epic files a motion to prevent Apple from launching countermeasures during the pair's ongoing court case; criticism of Apple becomes more apparent in [...]

Writing for ExchangeWire, Niklas Bakos (pictured below), CEO and founder of Adverty, discusses how in-app and in-game advertising have changed from recent years, and how these changes are combining with pressures in web advertising to make these channels particularly enticing [...]

TheGamingEconomy’s Daily Digest brings you the trending stories in gaming. In today’s news: Tencent set to acquire Funcom for USD$148m (£114m); AppsFlyer raises USD$210m (£161m); Stillfront Group acquires Storm8 for USD$300m (£230m); and US state intervention attempt on Riot Games [...]

It's easy to feel instinctively optimistic about in-game advertising. In recent years there's been a powerful sense that in-game ads aren't simply an increasingly valuable means of income for developers and publishers; perhaps they're now understood and embraced by more consumers [...]

TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Adobe acquires Facebook's VR sculpting tool Medium; Epic Game Store enables third-parties to offer in-game purchases; Bethesda puts The Elder Scrolls Legends development on hold. Adobe acquires [...]

In this guest post by the CEO of the mobile game insights and market data specialist GameRefinery, Markus Ramark considers a new way to build your targeting, and looks at why understanding player 'affinity' with given games might unlock new [...]