TGE Index Investment Report - Q4 & Year-End 2020
The Gaming Economy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: PlayFab introduces a new pay-as-you-go option to make its services more accessible; NBA 2K21 makes the controversial decision to insert non-skippable ads into its [...]
Theorycraft Games Raises USD$37.5m; Motorsport Games to Acquire Studio397
TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: Theorycraft Games raises USD$37.5m (£26.9m); Motorsport Games to acquire Studio397; and chat platform Stream secures USD$38m (£27.3m). Theorycraft Games raises USD$37.5m (£26.9m) Seattle and Los Angeles-based studio Theorycraft [...]
AdColony Sold for USD$400m; Hiro Capital in USD$15m Funding Triple
TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: AdColony sold for USD$400m (£283m); Hiro Capital in USD$15m (£11m) funding triple; and SIE to "re-organise" Sony Japan Studio. AdColony sold for USD$400m (£283m) Mobile advertising platform AdColony [...]
ironSource Acquires Luna Labs; Soccer Manager Raises £3m
TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: ironSource acquires Luna Labs; Soccer Manager raises £3m; and GameStop CFO Jim Bell resigns. ironSource acquires Luna Labs Mobile and in-game advertising platform ironSource has acquired British video [...]
Apple Halves IAP Commission for Smaller Devs; Gunzilla Games Launches
TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: Apple halves IAP commission for smaller developers; Gunzilla Games launches; and Nvidia gaming revenue reaches record USD$2.27bn (£1.71bn). Apple halves IAP commission for smaller developers Technology giant Apple [...]
Epic's Suit Against Apple Continues; Japan Heightens Scrutiny Against Apple
The Gaming Economy daily digest brings you the leading news from the gaming industry. In today’s edition: Epic files a motion to prevent Apple from launching countermeasures during the pair's ongoing court case; criticism of Apple becomes more apparent in [...]
Web Advertising is a Sinking Ship for Brands. In-App Advertising can be the Lifeboat
Writing for ExchangeWire, Niklas Bakos (pictured below), CEO and founder of Adverty, discusses how in-app and in-game advertising have changed from recent years, and how these changes are combining with pressures in web advertising to make these channels particularly enticing [...]
Tencent Set to Acquire Funcom; AppsFlyer Raises USD$210m
TheGamingEconomy’s Daily Digest brings you the trending stories in gaming. In today’s news: Tencent set to acquire Funcom for USD$148m (£114m); AppsFlyer raises USD$210m (£161m); Stillfront Group acquires Storm8 for USD$300m (£230m); and US state intervention attempt on Riot Games [...]
In-Game Ads in 2019: Inside deltaDNA's Ad Survey Results Report
It's easy to feel instinctively optimistic about in-game advertising. In recent years there's been a powerful sense that in-game ads aren't simply an increasingly valuable means of income for developers and publishers; perhaps they're now understood and embraced by more consumers [...]
Adobe acquires Facebook's Medium; Epic Game Store enables third-party in-game purchasing
TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Adobe acquires Facebook's VR sculpting tool Medium; Epic Game Store enables third-parties to offer in-game purchases; Bethesda puts The Elder Scrolls Legends development on hold. Adobe acquires [...]
Building a UA Strategy Around 'Affinity'
In this guest post by the CEO of the mobile game insights and market data specialist GameRefinery, Markus Ramark considers a new way to build your targeting, and looks at why understanding player 'affinity' with given games might unlock new [...]
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