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  • TGE Index Investment Report - Q4 & Year-End 2020

    TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: Theorycraft Games raises USD$37.5m (£26.9m); Motorsport Games to acquire Studio397; and chat platform Stream secures USD$38m (£27.3m). Theorycraft Games raises USD$37.5m (£26.9m) Seattle and Los Angeles-based studio Theorycraft [...]

  • Theorycraft Games Raises USD$37.5m; Motorsport Games to Acquire Studio397

    TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: Theorycraft Games raises USD$37.5m (£26.9m); Motorsport Games to acquire Studio397; and chat platform Stream secures USD$38m (£27.3m). Theorycraft Games raises USD$37.5m (£26.9m) Seattle and Los Angeles-based studio Theorycraft [...]

  • AdColony Sold for USD$400m; Hiro Capital in USD$15m Funding Triple

    TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: AdColony sold for USD$400m (£283m); Hiro Capital in USD$15m (£11m) funding triple; and SIE to “re-organise” Sony Japan Studio. AdColony sold for USD$400m (£283m) Mobile advertising platform AdColony [...]

  • ironSource Acquires Luna Labs; Soccer Manager Raises £3m

    TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: ironSource acquires Luna Labs; Soccer Manager raises £3m; and GameStop CFO Jim Bell resigns. ironSource acquires Luna Labs Mobile and in-game advertising platform ironSource has acquired British video [...]

  • Apple Halves IAP Commission for Smaller Devs; Gunzilla Games Launches

    TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: Apple halves IAP commission for smaller developers; Gunzilla Games launches; and Nvidia gaming revenue reaches record USD$2.27bn (£1.71bn). Apple halves IAP commission for smaller developers Technology giant Apple [...]

  • Epic's Suit Against Apple Continues; Japan Heightens Scrutiny Against Apple

    The Gaming Economy daily digest brings you the leading news from the gaming industry. In today’s edition: Epic files a motion to prevent Apple from launching countermeasures during the pair’s ongoing court case; criticism of Apple becomes more apparent in [...]

  • Web Advertising is a Sinking Ship for Brands. In-App Advertising can be the Lifeboat

    Writing for ExchangeWire, Niklas Bakos (pictured below), CEO and founder of Adverty, discusses how in-app and in-game advertising have changed from recent years, and how these changes are combining with pressures in web advertising to make these channels particularly enticing [...]

  • Tencent Set to Acquire Funcom; AppsFlyer Raises USD$210m

    TheGamingEconomy’s Daily Digest brings you the trending stories in gaming. In today’s news: Tencent set to acquire Funcom for USD$148m (£114m); AppsFlyer raises USD$210m (£161m); Stillfront Group acquires Storm8 for USD$300m (£230m); and US state intervention attempt on Riot Games [...]

  • In-Game Ads in 2019: Inside deltaDNA's Ad Survey Results Report

    It’s easy to feel instinctively optimistic about in-game advertising. In recent years there’s been a powerful sense that in-game ads aren’t simply an increasingly valuable means of income for developers and publishers; perhaps they’re now understood and embraced by more consumers [...]

  • Adobe acquires Facebook's Medium; Epic Game Store enables third-party in-game purchasing

    TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Adobe acquires Facebook’s VR sculpting tool Medium; Epic Game Store enables third-parties to offer in-game purchases; Bethesda puts The Elder Scrolls Legends development on hold. Adobe acquires [...]

  • Building a UA Strategy Around 'Affinity'

    In this guest post by the CEO of the mobile game insights and market data specialist GameRefinery, Markus Ramark considers a new way to build your targeting, and looks at why understanding player ‘affinity’ with given games might unlock new [...]