Will Freeman

Will Freeman is a freelance video game and technology journalist, having written for numerous specialist, consumer and industry publications for over a decade. You can find his work in The Guardian, The Observer, Vice, Edge, Eurogamer, IGN, Gamespot and many more. He has also carved a niche covering the technology, creativity and business of the games industry for an industry readership, previously serving as editor of Develop magazine, and contributing to websites including Gamesindustry.biz and PocketGamer.biz. He also works as a copywriter, event curator, script editor, researcher and consultant in the games industry, and has on numerous occasions stood as a judge on the BAFTA Games Awards, Tiga Awards and Develop Awards. Will is a devoted arcade gamer, and while he really is closing in on 40, he is a competitive yo-yoer and current UK yo-yo champion in his division.

Articles by Will

• Team17 Acquires Yippee Entertainment; Worldwide Christmas App Spend Tops USD$277m (£209.6m); Nexon Sell off Gloops For JPN¥1 (£0.007)

  5 years ago News

  

  TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Team17 picks up Yippee Entertainment; Worldwide Christmas spend on apps tops USD$277m (£209.6m); and Nexon sells off mobile development subsidiary for JPN¥1 (£0.007). Team17 picks up Yippee [...]

  APACApp StoresAppleAudienceChinaDeveloperGamingGoogleHyper CasualIndieM&AMobileNorth AmericaPCPlayersPublisherstoresTencentUncategorizedUSAUser Acquisition

• Typhoon Studios Joins Google's Stadia Games and Entertainment; Tencent-Backed Global Esports Federation Founded

  6 years ago News

  

  TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Typhoon Studios joins Google's Stadia Games and Entertainment; Tencent-backed Global Esports Federation founded; and Twitch Fortnite viewership dips 28% in 2019. Typhoon Studios joins Google's Stadia Games [...]

  ChinaCloud gamingDataesportsGamingGoogleHardwareM&APlayersStreamingTeamsTechnologyTencentUncategorizedVideo

• Facebook Acquires Cloud Gaming Outfit PlayGiga; Bidstack Secures £10m Agency Trade Deal

  6 years ago News

  

  TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Facebook acquires cloud gaming outfit PlayGiga; Bidstack secures £10m Agency Trade Deal; and Call of Duty: Modern Warfare clears USD$1bn (£776.4m) in sales Facebook acquires cloud gaming [...]

  Activision BlizzardAd TechAdvertisingAgencyCloud gamingConsoleDeveloperesportsGamingGoogleM&APlayersPublisherSocial MediaStreamingTechnologyTencentUncategorized

• Amazon Web Services' Eric Morales on Enabling Creativity Through the Cloud

  6 years ago News

  

  In recent years Amazon has continued to expand its Game Tech offering, providing numerous tools and services from within the cloud, covering back-end services, analytics, monetisation and game development itself. And according to Eric Morales, Games Industry Segment Leader, EMEA for [...]

  AnalyticsBlockchainCloud gamingCreativeDeveloperGamingPlayersTeamsTechnologyUncategorized

• Embracing the Female Gaming Revolution

  6 years ago News

  

  In our latest guest post Vanessa Goff-Yu, marketing director at in-game advertising platform Bidstack, takes an optimistic look at the sizeable female gamer demographics, the rise of the strong female game character, and the role brands can play in aiding [...]

  Ad TechAdvertisingAudienceesportsGamingMobilePlayersTargetingUncategorizedUser Acquisition

• Adobe acquires Facebook's Medium; Epic Game Store enables third-party in-game purchasing

  6 years ago News

  

  TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Adobe acquires Facebook's VR sculpting tool Medium; Epic Game Store enables third-parties to offer in-game purchases; Bethesda puts The Elder Scrolls Legends development on hold. Adobe acquires [...]

  App StoresConsoleDeveloperIn-AppM&AMobileMonetisationMultiplayerPCPlayersPublisherSocial MediaSonyTechnologyUncategorizedVR

• Qualcomm and Niantic Collaborating on New AR Glasses; Wildlife Studios Raises USD$60m (£45.7m)

  6 years ago News

  

  TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Qualcomm and Niantic collaborating on new AR glasses; Wildlife Studios raises USD$60m (£45.7m) for mobile portfolio; Gameloft closes UK studio. Qualcomm and Niantic collaborating on new AR [...]

  Ad TechAdvertisingARAudienceDeveloperGamingHardwareInvestmentKingMobilePlayersPublisherTechnologyUncategorizedVR

• Building a UA Strategy Around 'Affinity'

  6 years ago News

  

  In this guest post by the CEO of the mobile game insights and market data specialist GameRefinery, Markus Ramark considers a new way to build your targeting, and looks at why understanding player 'affinity' with given games might unlock new [...]

  Ad TechAdvertiserAdvertisingApp StoresattributionAudienceCreativeDigital MarketingDisplayGamingIn-AppInventoryPlayersProgrammaticPublisherTargetingTechnologyUncategorizedUser Acquisition

• 2.4m Backers See Star Citizen Raise USD$250m (£193m); Cloud Dev Outfit Area28 Secures USD$2.15m (£1.6m) Seed Fund

  6 years ago News

  

  TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: 2.4m backers see Star Citizen crowdfund USD$250m (£193m); Cloud dev outfit Area28 secures USD$2.15m (£1.6m); Yogscast game stream raises £1m for charity in under two days. 2.4m [...]

  Uncategorized

• Astralis set for esports team IPO first; Investor concern over Half-Life Alyx and Cyberpunk 2077 release clash dismissed

  6 years ago News

  

  TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Astralis set for esports team IPO first; Investor fears over Half-Life: Alyx and Cyberpunk 2077 clash dismissed by CD Projekt; Senior Ubisoft devs join Google's in-house [...]

  Cloud gamingConsoleesportsFinancial ResultsGamingGoogleHardwareInventoryPCTeamsUncategorizedVR