TGE Index Investment Report - Q4 & Year-End 2020
TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: US House criticises app store dominance; G-Loot raises SEK500m (£43.3m); and Activision Blizzard withdraws from France. US House criticises app store dominance The US House of Representatives antitrust [...]
Building a UA Strategy Around 'Affinity'
In this guest post by the CEO of the mobile game insights and market data specialist GameRefinery, Markus Ramark considers a new way to build your targeting, and looks at why understanding player 'affinity' with given games might unlock new [...]
Last-Click Attribution Is Failing Marketers: Q&A with Amit Dar, Taptica
User acquisition is evolving. Where it used to be all about the number of installs, developers are becoming smarter and more discerning about campaign metrics and tying acquisition activity back to the bottom line. Now it's about finding the highest [...]
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