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  • TGE Index Investment Report - Q4 & Year-End 2020

    It’s easy to feel instinctively optimistic about in-game advertising. In recent years there’s been a powerful sense that in-game ads aren’t simply an increasingly valuable means of income for developers and publishers; perhaps they’re now understood and embraced by more consumers [...]

  • In-Game Ads in 2019: Inside deltaDNA's Ad Survey Results Report

    It’s easy to feel instinctively optimistic about in-game advertising. In recent years there’s been a powerful sense that in-game ads aren’t simply an increasingly valuable means of income for developers and publishers; perhaps they’re now understood and embraced by more consumers [...]

  • Building a UA Strategy Around 'Affinity'

    In this guest post by the CEO of the mobile game insights and market data specialist GameRefinery, Markus Ramark considers a new way to build your targeting, and looks at why understanding player ‘affinity’ with given games might unlock new [...]

  • THQ Nordic Expands into Japan; MadBox Raises USD$16.5m (£12.7m)

    TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: THQ Nordic expands into Japan; MadBox raises USD$16.5m (£12.7m); and former Zynga CMO Doug Scott joins Twitch. THQ Nordic expands into Japan THQ Nordic has formally incorporated THQ [...]

  • The Programmatic Counter-Revolution: Why the Industry Needs to do its Bit to Avoid a Personal Data Backlash

    In this special contributed piece, Erick Fang, CEO of AI-driven ad platform Mintegral, considers the need for the programmatic sector to make the case for its responsibility, or risk imprecise regulation becoming the dominant governing force.   From time to time, I [...]

  • Ad Tech Spotlight Q&A: ironSource's Cross-Promotion Solution

    Mobile app advertising, monetisation and mediation outfit ironSource recently expanded its platform to offer a cross-platform mobile cross promotion solution. The distinct tech promises to offer a previously unseen approach not yet offered to mobile app developers and publishers by existing [...]

  • In-app ads: Are you leaving revenue on the table?

    Liz Waldeck-Pinckert is director of publisher monetization and strategy at mobile advertising and marketing platform AdColony. In this contributed piece, she shares valuable insights into embracing in-app advertising, while busting some myths about how users – and content creators – perceive [...]

  • Next-Gen On-Device Mobile AI: What Is It & What Might It Mean for Game Ad Tech?

    Tencent, Qualcomm, and Vivo recently announced a new partnership, with a view to refining game experiences by harnessing the potential of on-device mobile AI. We’ve all heard so much about AI in recent months that it’s easy to assume any reference [...]

  • deltaDNA: Maturing Mobile Games Market Sends Revenues Soaring Off the Chart

    In this contributed piece written exclusively for TheGamingEconomy, Mark Robinson, CEO of global game analytics and real-time marketing powerhouse deltaDNA, considers a shift in the balance of power in the mobile space that is seeing success democratised as investors return… The [...]

  • GDC Day Two Roundup: Google Enters Gaming Market with Stadia

    Google has made its move on gaming with the announcement of streaming platform Stadia.  The news came on the second day of the Game Developers Conference in San Francisco; and it surely stands as one of the most significant gaming reveals [...]

  • What Does House of Lords Proposed 'Digital Authority' Mean for Games?

    A new report from the House of Lords has proposed the formation of a new ‘Digital Authority’ to monitor and even regulate technology companies, and make sure that UK law evolves in tandem with technology. As reported by the BBC, the [...]