Will Freeman

Will Freeman is a freelance video game and technology journalist, having written for numerous specialist, consumer and industry publications for over a decade. You can find his work in The Guardian, The Observer, Vice, Edge, Eurogamer, IGN, Gamespot and many more. He has also carved a niche covering the technology, creativity and business of the games industry for an industry readership, previously serving as editor of Develop magazine, and contributing to websites including Gamesindustry.biz and PocketGamer.biz. He also works as a copywriter, event curator, script editor, researcher and consultant in the games industry, and has on numerous occasions stood as a judge on the BAFTA Games Awards, Tiga Awards and Develop Awards. Will is a devoted arcade gamer, and while he really is closing in on 40, he is a competitive yo-yoer and current UK yo-yo champion in his division.

Articles by Will

• The 5 Biggest Feature Trends Shaping the Mobile Game Market in 2020

  5 years ago News

  

  In this special contributed feature by Wilhelm Voutilainen, senior game analyst at GameRefinery looks at what we can learn about mobile gaming by looking back to the previous year, pulling insights from the company's considerable pool of data. --- So here we [...]

  Ad TechAdvertiserAdvertisingAnalyticsAppleARAudienceConsoleDataDeveloperGamingHyper CasualMobileMonetisationPlayersPredictionsstoresTargetingTechnologyUncategorizedUser Acquisition

• COD and King See Activision Blizzard Exceed Projected Revenues; Ubisoft Revenues Trump Revised Forecasts, Despite Year-on-Year Drop

  5 years ago News

  

  TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: COD and King see Activision Blizzard exceed projected revenues; Ubisoft revenues trump revised forecasts, despite year-on-year drop; and Take-Two GAAP revenue down USD$300m YOY for it's [...]

  Activision BlizzardAudienceDeveloperFinancial ResultsGamingKingMobilePublisherUncategorized

• The UK Games Industry Census: A New Benchmark, and a Long Way to Go

  5 years ago News

  

  Today games industry trade body UKIE launched its new report, The UK Games Industry Census. Top of the list of its findings was the fact that the UK game industry is still predominantly male, white and relatively young. The census was [...]

  DataDeveloperGamingPublisherTeamsUncategorized

• Digital Drives 68.7% of EA's Q3 Net Revenue; Zuckerberg Still Committed to AR and VR as 'the Holy Grail of Social'

  5 years ago News

  

  TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: Digital drives 68.7% of EA's Q3 net revenue; Zuckerberg still committed to AR and VR as 'the holy grail of social experiences'; and Global Game Jam [...]

  ARAudienceCreativeDeveloperFinancial ResultsGamingPlayersPublisherSocial MediaTechnologyUncategorizedVR

• 55% of UK Dev Jobs Are Outside of London and the South East; Atari to Open Gaming Hotels

  5 years ago News

  

  TheGamingEconomy’s Daily Digest brings you the trending stories in gaming. In today’s news: 55% of UK dev jobs are outside of London and the South East; Atari to open gaming hotels; and USD$10m-plus (£7.68m-plus) contracts for top streamers departing Twitch 55% [...]

  ARAudienceDeveloperesportsGamingMicrosoftMultiplayerPlayersSocial MediaStreamingTwitchUncategorizedVideoVR

• Make-Up Outfit Benefit Partners With Gen.G On Female Esports Branding Initiative

  5 years ago News

  

  Esports organisation Gen.G has partnered with cosmetics specialist Benefit to deliver a an initiative targeting female gamers that will include a series of beauty routine videos staring women popular as streamers and players. The 'Game Face' video series continues Gen.G's apparent [...]

  AgencyBrands and Brand PartnershipsesportsGamingPlayersSponsorshipStreamingUncategorizedVideo

• Analysis: Cyberpunk 2077's Crunch Controversy

  5 years ago News

  

  CD Projekt Red has delayed the release of its eagerly anticipated sci-fi RPG Cyberpunk 2077. The game will now miss its scheduled April release slot, instead arriving in September 17th this year. That puts it in a very busy slot for [...]

  AudienceConsoleDeveloperGamingPlayersPublisherTeamsUncategorized

• Analysis: PlayStation Passing on E3 Attendence

  5 years ago News

  

  PlayStation is skipping on attending E3 this year, just a few months before it plans to launch the PS5. A decade or so ago, that would have seemed like a very peculiar move. E3 has long been the place to announce [...]

  AudienceConsoleGamingMicrosoftNorth AmericaPlayersSocial MediaSonyTechnologyUncategorizedUS

• In-Game Ads in 2019: Inside deltaDNA's Ad Survey Results Report

  5 years ago News

  

  It's easy to feel instinctively optimistic about in-game advertising. In recent years there's been a powerful sense that in-game ads aren't simply an increasingly valuable means of income for developers and publishers; perhaps they're now understood and embraced by more consumers [...]

  Ad TechAdvertiserAdvertisingAnalyticsApp StoresAudienceDeveloperDigital MarketingDisplayGamingHeader BiddingHyper CasualIn-AppInventoryMobileMonetisationPlayablesPublisherRewarded VideoTeamsUncategorizedUser AcquisitionVideoViewability

• Games grew 4% in 2019 to USD$120.1bn (£91.8bn); Razer applies for Digital Full Bank License

  5 years ago News

  

  TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Games grew 4% in 2019 to USD$120.1bn (£91.8bn); Razer applies for Digital Full Bank License in Singapore; and Xiaomi set to invest CNY¥50bn (£5.5bn) in AI, [...]

  AnalyticsARChinaConsoleDataesportsGamingHardwareInvestmentPCPlayersTechnologyUncategorizedVideoVR