Will Freeman
Articles by Will
The secret ingredient in AI-powered community moderation? Humans.
Tackling toxicity in online communities is a demanding, nuanced and sometimes thankless task. As communities around single games grow into tens of millions - or hundreds of millions in some cases - a tiny minority of problematic users can still [...]
AudienceDeveloperesportsGamingPlayersPublisherTechnologyUncategorized
Interview: AppLovin's Carl Livie on Making In-App Bidding Mainstream
Late last year mobile marketing platform AppLovin acquired in-app bidding start-up MAX. The AppLovin team has since built out the MAX platform, and integrated the real-time mobile header bidding solution into its wider ecosystem. Now MAX has had a little time [...]
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Hands-on With Google Stadia: The Future of Gaming?
Late last week TheGamingEconomy headed to the upper floors of Google’s central-London offices so as to spend a little time hands on with Stadia. Even in the few days since that preview opportunity, updated news about the platform’s arrival has continued [...]
Cloud gamingesportsGamingHardwareMicrosoftPCPlayersTechnologyUncategorized
Game Financial Reports Round-Up: Sony, Sega Sammy, EA, Ubisoft, Rovio and More
[UPDATED NOV 18TH] Numerous gaming companies and related tech outfits have been sharing their new financial reports in recent days, with the Q3 financial quarter drawing to a close at September's close. The likes of Activision Blizzard, Tencent, Sony, Rovio, EA, Ubisoft, [...]
AppleConsoleFinancial ResultsGamingHardwareMobileMonetisationSonyUncategorizedUser Acquisition
Streaming and the Cloud: What We Learned from Microsoft's XO19 Event
Last night was a big night for Xbox. Microsoft hosted its X019 event in London, which was plump with announcements. If one theme dominated, though, it was the delivery of games as a service. Both Game Pass and Project xCloud enjoyed plenty [...]
AudienceCloud gamingConsoleDeveloperGamingGoogleMicrosoftMobilePlayersSonyStreamingTechnologyUncategorized
10 Billion Mixed Reality App Installs Predicted by 2024; MR Ad Spend to Hit USD$11bn (£8.54bn)
'Mixed reality' content will see 10 billion app installs by 2024, up from 3 billion in 2019, says a new report. The prediction comes from research and analytics outfit Juniper Research, which has published the results of a new study titled [...]
AdvertiserAdvertisingApp StoresAppleARAudienceGamingIn-AppMobileMonetisationResearchTechnologyUncategorizedVR
Google Open-Sources Cardboard VR Software
Google has made the software for its Cardborad VR system open-source, with a view to letting third-party developers continue to support the platform and existing apps. The announcement came via a Google blog post, and is as much and end-point as [...]
AppleARDeveloperGamingGoogleHardwareMobilePCPlayersTechnologyUncategorizedVR
G5 Games' USD$45.80 (£35.55) MAGRPPU; eFuse raises USD$1.4m (£1.1m) for esports platform
TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: G5 Games' USD$45.80 (£35.55) MAGRPPU; eFuse raises USD$1.4m (£1.1m) for esports platform; Supercell closing Rush Wars G5 Games reports USD$45.80 (£35.55) average monthly gross revenue per paying [...]
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Apple and Valve Rumoured to be Partnering on AR Headset
Apple is rumoured to be working with game outfit Valve on an augmented reality headset that may be due for release next year. Citing industry sources, DigiTimes points to late 2020 as the earliest reasonable debut for unnamed headset, and identifies [...]
AdvertisingAppleARDeveloperGamingMobilePlayersPublisherRetailstoresTechnologyUncategorizedVR
Alberta Game Dev Tax Credits Withdrawn After Single Year (and a Brief History of Video Game Tax Relief)
Video game tax credits have been withdrawn in the Canadian province of Alberta after just one year. Tax credits - also known as tax breaks - have existed in the game industry for many years, but have in recent months come [...]
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