Will Freeman
Articles by Will
CrossInstall Debuts Download-Free Playable Game Demos on Google Play
Interactive mobile ads specialist CrossInstall has secured a deal with Google that will see its Instant Playables platform offer game demos within the Google Play store. Instant Playables lets developers offer interactive demos of their games without the end-user needing to [...]
Ad TechAdvertiserAdvertisingApp StoresCreativeDeveloperGamingMobilePlayersProgrammaticUncategorizedUser Acquisition
ironSource Debuts New Platform for Monitoring Return on Advertising Spend
Mobile monetisation and marketing outfit ironSource has unveiled its new ROAS Optimizer platform, which offers users a means to monitor the return on advertising spend (ROAS). Only last week, we saw how advertising is increasingly valuable to casual mobile game revenues. But [...]
Ad TechAdvertiserAdvertisingAnalyticsDataDeveloperDigital MarketingGamingIn-AppMobileMonetisationTargetingTechnologyUser Acquisition
In-App Ad Revenues Muscling Out In-App Purchasing in Casual Mobile Games
A new report from mobile attribution and marketing analytics specialist AppsFlyer highlights the fact that, throughout 2018, in-app advertising (IAA) has gradually replaced in-app purchasing (IAP) as the key revenue driver for casual mobile games. Historically, IAP has powered the soaring [...]
Ad TechAdvertiserAdvertisingApp StoresGamingHyper CasualIn-AppKingMobileMonetisation
South Korea Declares Game-Boosting Services Illegal
If you’re caught offering ‘boosting’ services to video game players in South Korea, you may now face a USD$17,800 (£14,000) fine, or two-years jail time. Boosting sees less-experienced users of a given game grant accomplished players access to their account for [...]
AdvertisingAPACAudienceesportsGamingMonetisationMultiplayerPlayersRegulationStreamingUncategorized
Harvesting the Niche: Understanding Farming Simulator 19's Chart Success
Earlier this week, the latest EMEAA game sales charts were released. The relatively new (and long-awaited) GSD charts compile data from across an impressive spread of countries, from Australia and Great Britain, to India and South Africa, via Ukraine and [...]
Letting off Steam? Fortnite Dev Lifts Lid on Epic Games Store
Just days after Epic Games' phenomenally successful Fortnite cleared 200 million registered users, the studio has announced that it is opening an online gaming store. When you you have already acquired an audience the size of Fortnite's, that is a step [...]
'Tis the Season... to Get Your Game Ready for Christmas 2019
It's easy to be ambitious when Christmas is a few months away. You tell yourself that you'll get all the Christmas shopping done by mid-November, and have the decorations up on the first day of Advent. Then suddenly it's December 24th [...]
App StoresCreativeDataGamingMobileMonetisationNorth AmericaPlayersPublisherUSUser Acquisition
Fortnite Hits 200 Million Players
Video game sensation and global cultural phenomenon Fortnite now courts the attention of 200 million players. That's according to Bloomberg, which points out that the shooter's user base is now approximately comparable to the populace of sizeable nations like Brazil. Put [...]
AudienceDeveloperesportsGamingMobileMonetisationMultiplayerPlayers
Rebellion to Open Doors on £78.4m Film & TV Studio
Long-standing independent UK game developer and publisher Rebellion has purchased a facility to convert into a film studio, estimated to be worth USD$100m (£78.4m). That might not seem the most obvious purchase for a video game company, but Rebellion has always [...]
How Pokémon Won Over the United Nations
This week, developer Niantic revealed that it has partnered with the United Nations to create 'tourism experiences' delivered as 'real-world games'. The AR specialist studio will build titles specifically with the United Nations World Tourism Organization (UNWTO), with a view to [...]
Follow TheGamingEconomy