Will Freeman

Will Freeman is a freelance video game and technology journalist, having written for numerous specialist, consumer and industry publications for over a decade. You can find his work in The Guardian, The Observer, Vice, Edge, Eurogamer, IGN, Gamespot and many more. He has also carved a niche covering the technology, creativity and business of the games industry for an industry readership, previously serving as editor of Develop magazine, and contributing to websites including Gamesindustry.biz and PocketGamer.biz. He also works as a copywriter, event curator, script editor, researcher and consultant in the games industry, and has on numerous occasions stood as a judge on the BAFTA Games Awards, Tiga Awards and Develop Awards. Will is a devoted arcade gamer, and while he really is closing in on 40, he is a competitive yo-yoer and current UK yo-yo champion in his division.

Articles by Will

• Rovio Puts £2.3m into Play Ventures Investment Fund

  6 years ago News

  

  Angry Birds outfit Rovio has announced that it has placed USD$3m (£2.3m) into the new Play Ventures fund, which hopes to initially invest in 20-25 video game companies. Play Ventures was founded last year by video game entrepreneurs Harri Manninen and [...]

  AdvertisingAudienceDeveloperGamingM&AMobile

• Analysis: Apple Unveils 'Arcade' Subscription Service

  6 years ago News

  

  At this week's closely watched Apple event, the tech giant lifted the lid on a new video game subscription service by the name of 'Apple Arcade'. The service will launch with over 100 new and exclusive titles, serving mobile, desktop, and [...]

  AdvertisingApp StoresDeveloperGamingHyper CasualIn-AppMobileMonetisationPlayersPublisherTechnologyUncategorizedUser Acquisition

• GDC Day Four Roundup: Microsoft's Stadia Response, Steam Store Redesign & Overwatch's Well-Behaved Players

  6 years ago News

  

  As the Game Developers Conference 2019 nears its end, the news continues to flow. The most interesting story related to the show in this roundup doesn't come from the GDC floor itself, though. Instead, it's from within a reported internal [...]

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• GDC Day Three Roundup: Epic's USD$100m 'MegaGrants', Oculus' New VR Headset & Keyword's €100m Acquisitions Pot

  6 years ago News

  

  As GDC continues to thunder forward, Fortnite and Unreal outfit Engine Epic has revealed a USD$100m (£76.6m) fund for developers that use its tech. The MegaGrants initiative has been launched alongside a new suite of online multiplayer dev tools; but the [...]

  DeveloperesportsGamingMultiplayerNorth AmericaPlayersPublisherTechnologyUSUSA

• GDC Day Two Roundup: Google Enters Gaming Market with Stadia

  6 years ago News

  

  Google has made its move on gaming with the announcement of streaming platform Stadia.  The news came on the second day of the Game Developers Conference in San Francisco; and it surely stands as one of the most significant gaming reveals [...]

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• GDC Day One Roundup: Unity Partners with Tencent, Call of Duty Goes Mobile & How to Catch that Google Keynote

  6 years ago News

  

  With the first day of the huge Game Developers Conference 2019 behind us, it's a chance to reflect on key news from the show. Here we'll bring you quick spotlights on key stories; something TheGamingEconomy will do every day of [...]

  Activision BlizzardDeveloperesportsGamingIn-AppMobileMultiplayerNorth AmericaPlayersPublisherStreamingTechnologyTencentUncategorizedUSUSA

• What Does House of Lords Proposed 'Digital Authority' Mean for Games?

  6 years ago News

  

  A new report from the House of Lords has proposed the formation of a new 'Digital Authority' to monitor and even regulate technology companies, and make sure that UK law evolves in tandem with technology. As reported by the BBC, the [...]

  AdvertisingAnalyticsApp StoresAudienceDataDeveloperDigital MarketingDisplayesportsGamingIn-AppMobileMonetisationMultiplayerPlayersPublisherTargetingTechnologyUncategorized

• Honor of Kings: One Game banks USD$1bn in One Month

  6 years ago News

  

  The mobile game Honor of Kings has generated USD$1bn (£757.5m) through the month of February. By now, stories of free-to-play mobile games making extravagant amounts of money are relatively familiar, but the ramping success of TenCent's 'multiplayer online battle arena' game [...]

  App StoresChinaDeveloperGamingMobileMonetisationMultiplayerPlayersPublisherTencent

• Nintendo Enters VR Market with 'Build Your Own' Labo Headset

  6 years ago News

  

  Nintendo has revealed it is making an atypical move into virtual reality; Switch users will just have to build their own headset. The news comes after the gaming giant announced the fourth release in its Labo line, which provides the Switch [...]

  DeveloperGamingMobilePublisherUncategorized

• Intel & Tencent Partner for New Game Streaming Service

  6 years ago News

  

  Computing hardware specialist Intel and Chinese tech giant Tencent are expected to announce a co-developed game streaming service at this month’s Game Developers Conference. The likely announcement emerged after a series of tweets from Daniel Ahmad of market research and consulting [...]

  Ad TechAdvertisingAudienceChinaDeveloperGamingIn-AppM&AMonetisationPlayersStreamingTechnologyTencentUncategorizedVideo