Will Freeman
Articles by Will
China’s Mobile Game Revenue Predicted to Exceed USD$25bn by 2023
That figure – and Niko's other findings – point to rapid growth in China’s games market, despite state involvement stifling game releases in the country through 2018 and into this year. Niko's in-depth report points to the fact that China presently [...]
APACApp StoresAudienceChinaDeveloperesportsGamingIn-AppMobileMonetisationPlayersPublisherRegulationTencentUncategorized
In-app ads: Are you leaving revenue on the table?
Liz Waldeck-Pinckert is director of publisher monetization and strategy at mobile advertising and marketing platform AdColony. In this contributed piece, she shares valuable insights into embracing in-app advertising, while busting some myths about how users - and content creators - perceive [...]
Ad TechAdvertiserAdvertisingApp StoresAudienceDigital MarketingGamingIn-AppMobileMonetisationUser Acquisition
Google CEO: Game publishers want to see our commitment to Stadia
Google CEO Sundar Pichai has revealed that game publishers have been keen for the tech giant to assert its commitment to its new Stadia streaming platform. Revealed at GDC earlier this year, the Stadia platform offers consumers a cloud-based gaming system. [...]
Next-Gen On-Device Mobile AI: What Is It & What Might It Mean for Game Ad Tech?
Tencent, Qualcomm, and Vivo recently announced a new partnership, with a view to refining game experiences by harnessing the potential of on-device mobile AI. We've all heard so much about AI in recent months that it's easy to assume any reference [...]
Ad TechAdvertiserAdvertisingAnalyticsApp Store OptimisationApp StoresAudienceChinaCreativeDataDeveloperDigital MarketingDisplayesportsGamingHyper CasualIn-AppMobileMonetisationPlayablesProgrammaticPublisherTargetingTencentUncategorized
deltaDNA: Maturing Mobile Games Market Sends Revenues Soaring Off the Chart
In this contributed piece written exclusively for TheGamingEconomy, Mark Robinson, CEO of global game analytics and real-time marketing powerhouse deltaDNA, considers a shift in the balance of power in the mobile space that is seeing success democratised as investors return... The [...]
AnalyticsDataDeveloperDigital MarketingGamingHyper CasualIn-AppMobileMonetisationPlayersPublisherTechnologyUncategorizedUser Acquisition
USD$1bn Pledged to Kickstarter Game Projects
Crowdfunding platform Kickstarter has seen backers give USD$1bn (£769m) to game projects in the ten years since its launch. When Kickstarter launched in 2009, crowdfunding was little known to the public, but following some high-profile projects by prominent creators, it quickly [...]
PepsiCo Planned Space-Based Orbiting Billboard for Gaming Ad Campaign
U.S. soft drinks giant PepsiCo was, until recently, planning to launch a gaming-focused advertising campaign hosted on billboards suspended in space. If you're not familiar with 'stratosphere advertisements' – also known as 'orbital display ads' – brace yourself. Russian tech outfit StartRocket [...]
Ad TechAdvertiserAdvertisingAudienceCreativeDisplayInventoryTargetingTechnologyViewability
Disruptor Beam Lifts Lid on Mobile Live-Ops & Game Dev Platform
The Boston-based development studio Disruptor Beam has made a move into game tech, revealing that it is releasing a new platform for mobile game development and live ops. Known for its work on Game of Thrones, The Walking Dead, and in [...]
AnalyticsAudienceDataGamingIn-AppMobileMonetisationNorth AmericaPlayersPublisherTechnologyUSUSAUser Acquisition
Epic Removes Problematic Player-Created Content from Fortnite
Gaming giant Epic has removed a player-created scene from the Fortnite gameplay map after the game's fans reported that it depicted seriously problematic content. TheGamingEconomy will offer a brief warning here; this article will necessarily make very occasional and passing references to [...]
AdvertiserAudienceCreativeDeveloperGamingMonetisationMultiplayerNorth AmericaPlayersPublisherStreamingTechnologyTwitchUSA
UK Games Market Grows 10% Through 2018, Hitting £5.7bn Value
The United Kingdom's games sector appears to be in rude health. As part of this week's ongoing London Games Festival, it was revealed that the UK games market enjoyed 10% year-on-year growth through 2018. UK games industry trade body Ukie also [...]
App StoresAudienceDataDeveloperEMEAGamingMobileMonetisationPlayersPublisherTechnology
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