• TGE Index Investment Report - Q4 & Year-End 2020

    TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: IDFA overhaul to land in early spring; Tencent acquires minority stake in Dontnod; and Huuuge Games sets IPO maximum price to zł1.67bn (£324m). IDFA overhaul to land [...]

  • Ad Tech Spotlight Q&A: ironSource's Cross-Promotion Solution

    Mobile app advertising, monetisation and mediation outfit ironSource recently expanded its platform to offer a cross-platform mobile cross promotion solution. The distinct tech promises to offer a previously unseen approach not yet offered to mobile app developers and publishers by existing [...]

  • Google Shifts Weighting of Game Ratings on Play Store

    Google has revealed subtle tweaks to the way mobile games on its Android Play Store are rated. Google detailed its new plans for rating games at its own I/O developer conference this week. The changes have been enacted to help – [...]

  • Next-Gen On-Device Mobile AI: What Is It & What Might It Mean for Game Ad Tech?

    Tencent, Qualcomm, and Vivo recently announced a new partnership, with a view to refining game experiences by harnessing the potential of on-device mobile AI. We've all heard so much about AI in recent months that it's easy to assume any reference [...]

  • Facebook Sees More Q4 Mobile App Downloads than Any Other Publisher Globally

    Social Networking giant Facebook saw its mobile app downloaded more times than those of any other publisher globally in the closing months of 2018, according to a new report. The Facebook app was downloaded 800 million times through October to December [...]

  • The Fundamentals of App Store Optimisation & the Black Hat Tactics to Avoid

    What is App Store Optimisation (ASO) and are mobile gaming developers making the most of it to maximise app-store visibility and potential installs? TheGamingEconomy speaks exclusively with Katerina Zolotareva (pictured below), marketing and customer success manager, TheTool, about how to [...]