Mobile app advertising, monetisation and mediation outfit ironSource recently expanded its platform to offer a cross-platform mobile cross promotion solution. The distinct tech promises to offer a previously unseen approach not yet offered to mobile app developers and publishers by existing [...]

Google has revealed subtle tweaks to the way mobile games on its Android Play Store are rated. Google detailed its new plans for rating games at its own I/O developer conference this week. The changes have been enacted to help – [...]

Tencent, Qualcomm, and Vivo recently announced a new partnership, with a view to refining game experiences by harnessing the potential of on-device mobile AI. We've all heard so much about AI in recent months that it's easy to assume any reference [...]

Social Networking giant Facebook saw its mobile app downloaded more times than those of any other publisher globally in the closing months of 2018, according to a new report. The Facebook app was downloaded 800 million times through October to December [...]

What is App Store Optimisation (ASO) and are mobile gaming developers making the most of it to maximise app-store visibility and potential installs? TheGamingEconomy speaks exclusively with Katerina Zolotareva (pictured below), marketing and customer success manager, TheTool, about how to [...]