Will Freeman

Will Freeman is a freelance video game and technology journalist, having written for numerous specialist, consumer and industry publications for over a decade. You can find his work in The Guardian, The Observer, Vice, Edge, Eurogamer, IGN, Gamespot and many more. He has also carved a niche covering the technology, creativity and business of the games industry for an industry readership, previously serving as editor of Develop magazine, and contributing to websites including Gamesindustry.biz and PocketGamer.biz. He also works as a copywriter, event curator, script editor, researcher and consultant in the games industry, and has on numerous occasions stood as a judge on the BAFTA Games Awards, Tiga Awards and Develop Awards. Will is a devoted arcade gamer, and while he really is closing in on 40, he is a competitive yo-yoer and current UK yo-yo champion in his division.

Articles by Will

• Stripping back the Switch: Is simplification contrary to innovation?

  6 years ago News

  

  Nintendo has developed a reputation for doing things differently when it comes to developing new gaming hardware. When the original Wii was revealed to come with a wand-shaped motion sensitive control, Nintendo reaffirmed itself as unafraid to forge its own path. [...]

  GamingPlayersTechnology

• Facebook reportedly pursuing high-profile IP exclusives and acquisitions to bolster Oculus VR gaming

  6 years ago News

  

  Facebook is reportedly pursuing acquisitions and exclusivity deals in an effort to supply its VR hardware with big name, triple-A productions. That is according to The Information, which cites two insider sources with knowledge on the matter. One of those sources [...]

  GamingGoogleInvestmentM&APCPlayersSocial MediaTencentUncategorized

• The entrepreneurs behind EMEA’s £54b mobile games industry that no one is talking about

  6 years ago News

  

  In this special guest authored piece, AppLovin's managing director EMEA Simon Spaull shines a spotlight on some of the lesser talked about mobile entrepreneurs currently making waves in a gigantic gaming sector. AppLovin provides a suite of tools to help [...]

  Uncategorized

• ironSource debuts new cross-platform mobile cross-promotion solution

  6 years ago News

  

  Mobile monetisation and marketing outfit ironSource has launched a new cross-platform solution that enables mobile developers to manage cross promotion campaigns while utilising a suite of ad network capabilities. Available to those that use the ironSource mediation platform - which TheGamingEconomy [...]

  Ad TechAdvertiserAdvertisingAnalyticsAudienceDeveloperGamingInventoryMobileMonetisationPlayersPublisherTargetingTechnologyUncategorizedUser Acquisition

• Snap Games details real-time multiplayer focus for hyper causal Snapchat games

  6 years ago News

  

  As one of the dominant social platforms for teenage and young adult users, Snapchat is an obvious home for hyper casual instant games. That's something the platform's team are keenly aware of, it would seem, as a number of games have [...]

  AdvertisingApp StoresAudienceGamingHyper CasualMobileMonetisationMultiplayerNorth AmericaPlayersSocial MediaTechnologyUS

• Influential iPhone designer Jony Ive to depart Apple

  6 years ago News

  

  The designer of the iPhone Jony Ive (pictured, left, with Apple CEO Tim Cook) has left Apple after 27 years at the company. When Apple's iPhone arrived in 2008, it changed the games industry in myriad ways. Mobile gaming was nothing [...]

  GamingMobileTechnology

• NBA 2K19 and the 'unskippable' ads fiasco

  6 years ago News

  

  2K's long-standing and wildly popular basketball game NBA 2K19 has in recent days been the subject of a flood of frustration from players unhappy with the premium title's apparent ramping up of 'unskippable' ads. It appears some of that frustration may [...]

  Ad TechAdvertiserAdvertisingAudienceDeveloperGamingMobileMonetisationPlayersTargetingUncategorizedVideo

• Commons committee grills EA and Epic reps at ongoing 'Immersive and addictive technologies inquiry'

  6 years ago News

  

  In the UK the Department for Digital, Culture, Media and Sport has been speaking to representatives from Electronic Arts and Epic Games, as it's 'Immersive and addictive technologies inquiry' continues. The enquiry - which is not just focused on games - [...]

  DeveloperGamingKingPlayersPublisherRegulationUncategorized

• Developers can now build Synative playable game demos in Google Play for free

  6 years ago News

  

  Game ad tech specialist Synative has moved to make its Playable Studio platform free for devs looking to build playable 'Try Now' demos for Google Play. In essence Synative offers in Playable Studio an accessible platform for building playable ads, all [...]

  Ad TechAdvertiserAdvertisingAudienceCreativeDeveloperGamingMobileMonetisationPlayablesPlayersTechnologyUncategorized

• Against Gravity secures USD$24m investment in VR social gaming space Rec Room

  6 years ago News

  

  Seattle start-up Against Gravity has raised USD$24m (£18.9m) of VC funding. The money will help bolster Rec Room, the studio's blend of social space, game compilation and user content generation platform. As reported by TechCrunch, Against Gravity raised the investment over [...]

  ARDeveloperGamingMobileMonetisationPCPlayersSocial MediaUncategorized