Will Freeman
Articles by Will
Gamescom Round-Up: The Google, Nintendo and Microsoft Conference Streams
The vast expo Gamescom kicks off tomorrow, starting its 11th year. Likely to attract hundreds of thousands of consumer and trade attendees, the event is now a giant of the gaming sector. And as is something of a tradition, the day [...]
DeveloperGamescomGamingMultiplayerPlayersPublisherStreamingTechnologyUncategorized
The Programmatic Counter-Revolution: Why the Industry Needs to do its Bit to Avoid a Personal Data Backlash
In this special contributed piece, Erick Fang, CEO of AI-driven ad platform Mintegral, considers the need for the programmatic sector to make the case for its responsibility, or risk imprecise regulation becoming the dominant governing force. From time to time, I [...]
Ad TechAdvertiserAdvertisingAudienceDigital MarketingDisplayProgrammaticRegulationTargetingTechnologyUncategorized
DeltaDNA Launches AdVantage Ad Management and Analytics Service
DeltaDNA is well known throughout the games industry. It's core offering combines data, analytics and marketing technology to serve engagement and monetisation. But the company is equally famed for its oft-quoted reports and presentations, which commonly found or buoy up [...]
Ad TechAdvertiserAdvertisingAnalyticsDataGamingIn-AppInventoryMobileMonetisationTechnologyUncategorized
Prize Payments launches new esports winnings management system
A new solution named Prize Payments has been released, offering publishers and tournament organisers a way to manage and process money esports. Esports is a famously vast and growing part of the games industry today, and the prize pools available are [...]
Opinion: Making Sense of Video Games, Violence and Trump (Or Trying To)
In the wake of the tragic mass shootings in the US, video games have near-inevitably been blamed, even by the US president himself. The two shootings came withing 24 hours of each other, collectively claiming 31 lives. At least part of [...]
Ad Tech Spotlight Q&A: ironSource's Cross-Promotion Solution
Mobile app advertising, monetisation and mediation outfit ironSource recently expanded its platform to offer a cross-platform mobile cross promotion solution. The distinct tech promises to offer a previously unseen approach not yet offered to mobile app developers and publishers by existing [...]
Ad TechAdvertisingApp Store OptimisationAudienceDigital MarketingDisplayGamingIn-AppMobilePublisherTargetingTechnologyUncategorizedUser Acquisition
Magic Leap debuts first Independent Creator Program game
The first game supported by Magic Leap's Independent Creator Program has gone live for the outfit's long-hyped AR platform. Portuguese studio ONTOP's PuzzlAR: World Tour is a casual 3D jigsaw puzzle game, and in fact a tweaked port of a mobile [...]
Analysis: Grand Theft Auto Online's New 'Real Money Casino'
If you've browsed the mainstream press recently - and read beyond the news of the new UK Prime Minister - you may have noticed a story ripe with controversy. The perennially popular Grand Theft Auto Online has recently enabled the [...]
CreativeDeveloperGamingMonetisationMultiplayerRegulationUncategorized
SkyWeaver dev Horizon Blockchain Games secures USD$3.74m (£2.97m) seed round
Canadian game dev and blockchain infrastructure outfit Horizon Blockchain Games has completed a USD$3.75m (£2.97m) seed round. Reddit co-founder Alexis Ohanian’s venture fund Initialized Capital led the round, which was also supported by Golden Ventures, Polychain, Coinbase, Digital Currency Group and [...]
AdvertisingAudienceBlockchainCreativeGamingInvestmentMobileMultiplayerPCPlayersTechnologyUncategorized
As Pixion secures USD$2m in seed funding, has there been a better time to be in mobile esports?
London-based studio Pixion Games has revealed that it has secured USD$2m (£1.6m) in seed funding to further its efforts developing mobile titles specifically geared towards esports. Private investment firm Eldridge Industries led the round, with contributions from Jabre Capital Family Office [...]
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