Will Freeman

Will Freeman is a freelance video game and technology journalist, having written for numerous specialist, consumer and industry publications for over a decade. You can find his work in The Guardian, The Observer, Vice, Edge, Eurogamer, IGN, Gamespot and many more. He has also carved a niche covering the technology, creativity and business of the games industry for an industry readership, previously serving as editor of Develop magazine, and contributing to websites including Gamesindustry.biz and PocketGamer.biz. He also works as a copywriter, event curator, script editor, researcher and consultant in the games industry, and has on numerous occasions stood as a judge on the BAFTA Games Awards, Tiga Awards and Develop Awards. Will is a devoted arcade gamer, and while he really is closing in on 40, he is a competitive yo-yoer and current UK yo-yo champion in his division.

Articles by Will

• The Future of Premium? Hands on With Apple Arcade

  6 years ago News

  

  By the time Apple's mobile gaming subscription service launched yesterday, we'd all heard plenty of theorising about the potential success, failure and impact of the platform. A lot of questions remain that will only be answered with the passage of time. [...]

  App StoresAppleAudienceCreativeDeveloperGamingIn-AppMobileMonetisationPlayersPublisherUncategorized

• Video games spearhead UK inflation growth rate slowdown

  6 years ago News

  

  UK inflation growth slowed considerably through August 2019, with the falling price of video games highlighted as a significant factor. While UK inflation growth hit 2.1% in July the same year, through August it slowed to a rate of 1.7%, as [...]

  GamingGovernmentPlayersPublisherUncategorized

• Steam Devs May Be Under-Pricing Their Games, Says No More Robots; Nintendo Files Lawsuit Against ROMs website

  6 years ago News

  

  TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: No More Robots Boss Says Steam Games Are Under-Priced; Nintendo files lawsuit against ROMs website; Apple Arcade isn't for Team17 No More Robot's Research Suggests Indie Games [...]

  AnalyticsApp StoresAppleDeveloperGamingMobilestoresUncategorized

• Apple Arcade Detailed; Capcom Wins Patent Lawsuit; Disney Reported to be Looking to Sell FoxNet Studio

  6 years ago News

  

  TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Apple confirms Apple arcade date and price; Capcom wins legal clash with Koei Tecmo; Disney reported to be selling FoxNext gaming business. Apple Arcade coming September 19th [...]

  AdvertisingApp StoresAppleAudienceDeveloperGamingIn-AppInventoryM&AMobilePlayersPublisherTechnologyUncategorizedUser Acquisition

• Team17 sees revenues climb 97%; BAFTA drops mobile category in game awards restructuring

  6 years ago News

  

  TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Team17's 97% revenue growth; BAFTA restructures game awards; Google Stadia VP talks cross-progression and free trials; app games for crivers outfit Drivetime secures USD$11m (£8.9m) investment. Team17 [...]

  AudienceCreativeDeveloperGamingInvestmentPlayersPublisherTeamsUncategorized

• Double Fine May Close Indie Publishing Wing 'Presents', But its Ambition Isn't Going Anywhere

  6 years ago News

  

  Celebrated developer Double Fine is contemplating shuttering its 'Presents' indie publishing arm. That's not because the initiative is a failure. Far from it, in fact - the program just successfully delivered the anticipated indie game Knights and Bikes, from micro-studio Foam [...]

  DeveloperGamingPublisherUncategorized

• The Rise and Rise of the Nintendo Switch

  6 years ago News

  

  As midnight neared yesterday, Nintendo unleashed a barrage of announcements, from major esports shooters making their way to Switch, to the news that classic SNES games were to be available on the console imminently. And only hours before that 'Nintendo Direct' [...]

  esportsGamingPlayersPublisherUncategorized

• Knock Knock Knocks on the Door of the Post-App Store Opportunity

  6 years ago News

  

  Instant gaming outfit Knock Knock has secured USD$4m (£3.3m) in a Series A funding round led by March Capital Partners. It's another encouraging story of success in the casual games sector, but there's something more fascinating beyond the investment itself. Knock Knock [...]

  App StoresAppleGamingHyper CasualInvestmentMobileSocial MediaUncategorizedUser Acquisition

• Hyper-Casual Esports Platform Ready Raises USD$5m (£4.1m)

  6 years ago News

  

  BITKRAFT Esports Ventures has spearheaded a USD$5m (£4.1m) Series A funding round in competitive hyper-casual platform Ready. By any technical definition, Ready is an esports offering. At its most fundamental, it lets players do battle in multiplayer games for cash prizes. [...]

  DeveloperesportsGamingHyper CasualInvestmentMobileMonetisationNorth AmericaUncategorizedUSUser Acquisition

• Admix's Vision for Ads as Game Assets: Moving From 'Ad Tech' to 'Game Development Tool'

  6 years ago News

  

  Game development sometimes has a complicated relationship with ad tech. Advertising solutions might help pay the bills, but they are often seen as something 'other'; an entity that is separated from the technology that is used to actually make games. It’s [...]

  Ad TechAdvertiserAdvertisingARAudienceDeveloperDisplayesportsGamingUncategorized