Will Freeman
Articles by Will
Google AI Triumphs Over 2 Esports Pro Gamers
Last night, the Google-owned artificial intelligence outfit DeepMind gave us a taste of the future by pitching two esports professionals against a nonhuman player built from its proprietary technology. DeepMind has already seen its AI defeat world go champion Lee Sedol, [...]
Behind the Data: Worldwide Digital Games Market Dips 2% Through December 2018
The worldwide market for digital spending on games dipped 2% throughout December 2018. The festive period is typically a pivotal one for game downloads, as new devices arrive as Christmas presents, and gifted money is spent in app stores. But looking behind the [...]
AudienceDeveloperIn-AppMobileMonetisationMultiplayerPlayersTencent
Basketball, Multiple Screens & Post Malone: Peripherals Outfit Debuts New Ad Campaign
eSports-orientated gaming hardware outfit HyperX has launched a new ad campaign running across TV, digital, and social under the 'We're All Gamers' banner. In doing so, the established specialist in high-end gaming keyboards, mice, headphones, and more, has demonstrated that for [...]
AdvertiserAdvertisingAgencyAudienceesportsGamingSocial MediaSponsorshipUncategorizedVideo
Amazon Rumoured to Be Developing Game Streaming Service
Amazon may be joining Microsoft and Google in the race to establish a leading game streaming service. According to two insiders who spoke to The Information (as highlighted by GamesIndustry.biz), Amazon hopes to launch the unconfirmed service in 2020. Streaming games allows consumers [...]
Ad TechAdvertisingAnalyticsAudienceGamingMonetisationPlayersPublisherStreamingTechnologyVideo
Government Freeze on China's Games Market Continues to Thaw – But Is It Enough?
More games are to be released in China. Under normal circumstances, that statement would be far from newsworthy. But for nine months in 2018, the world's largest games market had been significantly stifled by new Government regulation. In March last year, [...]
APACApp StoresAudienceChinaDataGamingMobileMonetisationTencent
GRIS' 'Sexually Suggestive' Facebook Ad Ruling 'Stupid', Says Publisher
Facebook's advertising methodology is under the game industry spotlight again, after the social networking giant deemed the trailer for a celebrated indie title too 'sexually suggestive' for distribution. In a tweet, Devolver Digital, the publisher of GRIS, claimed that Nomada Studio’s [...]
Ad TechAdvertiserAdvertisingDeveloperDigital MarketingGamingSocial MediaUncategorizedVideo
App Store Customers Spend £1.7bn Over Festive Week; Apple Issues Profit Warning
Apple customers across the world collectively spent USD$1.22bn (£1.7bn) in the week that ran from Christmas Day 2018 to New Years Day 2019: the company's user spending record for the period. The festive week is famously a time for peaks in [...]
App StoresChinaDeveloperGamingIn-AppMobileMonetisationPlayersPublisherUncategorized
Discord's Gaming Store Bolstered by £118m Investment Round
The gaming-centric voice chat platform Discord has raised USD$150m (£118m) in a round of funding that may position it to rival Valve and Epic's efforts to dominate video game distribution platforms. The new round of funding, led by investment group Greenoaks [...]
App StoresDeveloperGamingHyper CasualMultiplayerPlayersUncategorized
Out of Step? The Dancers Suing Fortnite Creator Epic
Here at TheGamingEconomy, we're not usually inclined to cover the latest developments in choreography, and muse over the thorny issue of ownership of dance moves. But then with Fortnite's eccentric game universe continuing to dominate popular culture, anything is possible. And [...]
DeveloperGamingMonetisationMultiplayerPlayersPublisherUncategorized
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