Will Freeman
Articles by Will
Chinese Gaming Giants’ Overseas Revenues Skyrocket, Chinese Government Reinstates Game Approvals Freeze
Two current game business stories together highlight the stark dichotomy at the heart of China’s games market. As revealed in a new report from business insight specialist IHS Markit, Chinese tech giants Tencent and NetEase saw extraordinary profit growth for their [...]
End of an Era: Sony Winds Down PlayStation Vita Production
Sony looks set to step away from the handheld gaming market, as production of the PlayStation Vita winds down in Japan. As initially reported by Gametsu, the news appeared on Sony’s official Japanese PlayStation website. Presently only black and ‘aqua blue’ [...]
Short-Form Game Video Service Medal Secures £2.7m in Funding
New game ‘clipping’ service Medal has raised USD$3.5m (£2.7m) in investment. The success of the funding round appears to demonstrate that Medal’s short-form video clips platform has potential and appeal. Certainly, tech-savvy investors are apparently convinced. Medal lets users record the [...]
AnalyticsAudienceDataGamingMobilePlayersSocial MediaStreamingTechnologyVideo
Facebook Sees More Q4 Mobile App Downloads than Any Other Publisher Globally
Social Networking giant Facebook saw its mobile app downloaded more times than those of any other publisher globally in the closing months of 2018, according to a new report. The Facebook app was downloaded 800 million times through October to December [...]
Ad TechAnalyticsApp Store OptimisationApp StoresAudienceChinaDataDeveloperGamingIndiaKingMobilePublisherSocial MediaTencent
Humanity, Breadth & Institutional Sponsorship: Mike Murphy O'Reilly on the Evolving Brand Opportunities in Esports
For all its snowballing success, esports arguably has a perception problem. Say 'esports' to those both inside and beyond the worlds of games, brands, and marketing, and they will perhaps imagine something like a vast arena with sweeping spotlights passing over [...]
AdvertisingAgencyAudienceCreativeesportsGamingMultiplayerPlayersPublisherSponsorshipStreamingUncategorized
The End Isn't Nigh? A Look at the Triple-A Gaming Shares Slump
Over the past days and weeks, a number of the global games industry's major triple-A publishers have seen share prices drop as finical results have come in. Electronic Arts (EA), which this week saw its Fortnite challenger Apex Legends enjoy a [...]
Activision BlizzardAudienceesportsGamingMobileMonetisationMultiplayerPlayersPublisherTechnology
Analysis: Launching Apex Legends. Fortnite's greatest contender yet?
A lot of businesses in the global game industry would like a slice of the 'battle royale' pie. And it's no surprise. Fortnite is a battle royale game – sometimes called a 'BR' title – and we all know how well [...]
CreativeesportsGamingMonetisationMultiplayerPlayersPublisherRegulationSocial MediaStreamingTwitchUncategorized
Free-to-Play EA Sports Mobile Titles Generate £763m in Revenue
According to a new report, the EA Sports division of EA has seen its free-to-play mobile games bank revenues of USD$1bn (£763m) to date. That's according to research by mobile data outfit Sensor Tower. The estimate – which reflects spending across [...]
AnalyticsApp StoresAudienceDataDeveloperGamingKingMobileMonetisationNorth AmericaPlayersPublisherTencentUncategorizedUSA
Ad Tech Spotlight: Synative Playable Studio
There are two main reasons playable ads offer a beguiling option for game developers, publishers, and marketing teams. Primarily, of course, they give a player a chance to try a game without having to spend a penny or download a kilobyte. [...]
Ad TechAdvertiserAdvertisingApp StoresAudienceCreativeDeveloperGamingIn-AppMobileMonetisationPlayablesPlayersPublisherTechnologyUncategorizedVideo
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