TGE Index Investment Report - Q4 & Year-End 2020
It's easy to feel instinctively optimistic about in-game advertising. In recent years there's been a powerful sense that in-game ads aren't simply an increasingly valuable means of income for developers and publishers; perhaps they're now understood and embraced by more consumers [...]
Bombay Play Raises USD$1m; Appyfurious Receives My.Games Funding
TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: Bombay Play raises USD$1m (£744,000); Appyfurious receives My.Games funding; and Activision Blizzard sues Netflix for alleged executive poaching. Bombay Play raises USD$1m (£744,000) Mobile social game developer Bombay [...]
Thunderful Group Prepares for SEK750m IPO; Zynga Opens New Texas Studio
TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: Thunderful Group prepares for SEK750m (£65.6m) IPO; Zynga opens new Texas studio; and LILA Games raises USD$2.8m (£2.1m). Thunderful Group prepares for SEK750m (£65.6m) IPO Following on [...]
PUBG Corp to Invest USD$100m in India; Corsair Acquires Gamer Sensei
TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: PUBG Corp. to invest USD$100m (£75.5m) in India; Corsair acquires Gamer Sensei; and Hector Rodriguez re-acquires OpTic Gaming. PUBG Corp. to invest USD$100m (£75.5m) in India PUBG Corporation [...]
Bidstack Partners with Nautilus Mobile
Bidstack, a leading in-game advertising platform, and Nautilus Mobile, creators of the hugely popular Real Cricket series have announced a new and exclusive in-game advertising partnership. Bidstack will deliver contextually relevant, realistic and unintrusive ads designed to fit seamlessly into the [...]
Microsoft Reveals Xbox Series S; PUBG Corp. Axes Tencent India Publishing Contract
TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: Microsoft reveals Xbox Series S; PUBG Corp. axes Tencent India publishing contract; and WinZo raises USD$18m (£14m). Microsoft reveals Xbox Series S Microsoft has officially unveiled its next-generation [...]
Take-Two Interactive to Acquire Playdots for USD$192m; RektGlobal Buys Fearless Media
TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: Take-Two Interactive to acquire Playdots for USD$192m (£146m); RektGlobal buys Fearless Media; and first India-focused video games VC firm launches. Take-Two Interactive to acquire Playdots for USD$192m [...]
Nazara Buys Majority Stake in Paper Boat Apps; tinyBuild Acqui-hires Hello Neighbor Team
TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: Nazara buys majority stake in Paper Boat Apps; tinyBuild acqui-hires Hello Neighbor team; and Carbonated raises USD$8.5m (£6.8m). Nazara buys majority stake in Paper Boat Apps Mobile games [...]
Facebook Sees More Q4 Mobile App Downloads than Any Other Publisher Globally
Social Networking giant Facebook saw its mobile app downloaded more times than those of any other publisher globally in the closing months of 2018, according to a new report. The Facebook app was downloaded 800 million times through October to December [...]
Indian Gamer Behaviour Must Be Played Up to Better Target Ads
Users' behaviour and gameplay must be considered so that ads do not get pushed to the wrong group of gamers, leading to bad user experience and a waste of inventory. In a Q&A with ExchangeWire, Nazara Games CEO, Manish Agarwal, [...]
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