Lindsay Rowntree
Chief Operating Officer
Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.Articles by Lindsay
Your App Has Launched, Now How Are You Going to Make Money?
Whether your mobile app is 'just' another extension of your long-owned and monetised media property, or a brand-new, standalone product that you are launching as a new developer, you have a few immediate choices to make – choices that, while [...]
Effective Mobile Retargeting Hinges on Segmentation
Segmenting your audience effectively is one of the most important components of a mobile retargeting strategy, writes Alexei Chemenda (pictured below), CRO for apps and managing director, U.S., Adikteev, exclusively for TheGamingEconomy. It sounds like digital advertising 101, but most [...]
From Developer to End User: Why Cybersecurity in Gaming Must be A Team Effort
Gaming certainly isn't what it used to be, and as it storms increasingly into the mainstream, there's one thing that the gamers of the world need to keep front of mind: security. Writing exclusively for TheGamingEconomy, Paul Lipman (pictured below), [...]
What We Can Learn from the Biggest Gaming PR Stunts
With thousands of video games coming out every year, standing out from the crowd can be a major challenge for studios and publishers. While there’s always temptation to go over the top with a crazy PR stunt, there’s a lot [...]
How the California Consumer Privacy Act Aims to Put an End to the Data Wild West
Despite a monumental build up, the EU GDPR may not have made quite the splash the industry expected - it rather depends on who you ask. However, what it has done, is set the wheels in motion for other countries, [...]
Many Indie Game Developers Lack Resources to Monetise Apps: Q&A with Rafael Vivas, Lion Studios
Opportunity in the hyper-casual gaming space is burgeoning. Independent game developers need support in many areas to be able to maximise this opportunity. For this reason, AppLovin recently announced the launch of Lion Studios – a media devision to help indie [...]
Retargeting & the 'Day 0 Dilemma': Q&A with Alexei Chemenda, Adikteev
Retargeting is a hugely powerful tool within mobile gaming to reactivate lapsed players, but there are many gaming marketers who get it wrong. TheGamingEconomy speaks exclusively with Alexei Chemenda (pictured below), chief revenue officer for apps, and managing director, U.S., [...]
Grabbing Gamers & Gaining Visibility with Rewarded Video
Awareness campaigns are a critical tool for new and established brands alike. The focus of these campaigns isn’t immediate click throughs and conversions; instead, it is on building brand recognition and consumer retention. Traditional awareness campaigns might include TV advertising [...]
Take Your Game to the Next Level: App Retargeting for Retention in Gaming
It would be foolish to underestimate the power of app retargeting to engage with your mobile gaming app users. As a consumer, you may think of retargeting as being followed around the web by the image of a pair of [...]
The Fundamentals of App Store Optimisation & the Black Hat Tactics to Avoid
What is App Store Optimisation (ASO) and are mobile gaming developers making the most of it to maximise app-store visibility and potential installs? TheGamingEconomy speaks exclusively with Katerina Zolotareva (pictured below), marketing and customer success manager, TheTool, about how to [...]
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