Latest Stories
The App Sticking Point: Ensuring Success Beyond the Install
Imagine you’re playing your favorite game, and you receive a gift card for reaching a certain score. Now imagine this happens when you complete a purchase within a shopping app? Would these rewards influence your continued use of the app? [...]
Instant App Access Changes the Paradigm of User Acquisition: Q&A with Raheel Hasan, CEO, 1APP
There’s no shortage of mobile apps to cater to every single possible thing a consumer could want or need. As of June 2016, there were 2.2 million apps available on the Google Play Store and 140 billion on the Apple [...]
Indian Gamer Behaviour Must Be Played Up to Better Target Ads
Users' behaviour and gameplay must be considered so that ads do not get pushed to the wrong group of gamers, leading to bad user experience and a waste of inventory. In a Q&A with ExchangeWire, Nazara Games CEO, Manish Agarwal, [...]
Are the International Olympics Committee Scared of the Internet?
Despite many fears from across the globe about the 2016 Olympic and Paralympic Games, it was another highly successful world event. However, one particular area that brought up many questions from businesses, governing bodies, athletes, and viewers of the Games was [...]
Digital Lessons from this Year's Summer Olympic Games
The Summer Olympics is one of the most anticipated sporting events for athletes and marketers alike. It captivates the attentions of over three billion viewers from across the world who tune in to the 15-day competition to watch their nations [...]
Now & Next: Apps vs Mobile Web
Now & Next is a feature written by the ExchangeWire Research team. Every four weeks, we review the latest research, provide impartial insight and analysis of current trends, and provide predictions for the future of advertising and marketing technology. This feature [...]
The Elusive Art of Gaming Monetisation
Gaming monetisation is considered by some as a dirty practice; but, with the gaming category accounting for the highest share (23%) of the billions of downloaded apps, the fact can't be ignored that gaming is a powerful business, with extremely [...]
King: Testing New Reward Video Ad Format to Monetise 400+ Million Users
King is rumoured to be launching a media business later this year to help build revenue around its incredibly sticky global audience of 463 million monthly active users. The gaming giant has already made a number of key hires in the [...]
App Streaming: The Mobile Disruptor
App streaming versus HTML5. What’s the difference when it comes to effective mobile advertising? Well, the differences are plenty but to find out the benefits and the reason both formats exist, ExchangeWire speaks with Wally Nguyen (pictured below), CEO, mNectar. Playable [...]
Korean Mobile Developers Aim For Global Ad Markets as Local Competition Intensifies
Amid increasing competition in their local market, Korean mobile and games developers are looking towards global markets to better generate better ad revenue. To do this successfully, these developers must create products for a global audience and find marketing and [...]
Follow TheGamingEconomy