TGE Index Investment Report - Q4 & Year-End 2020
App streaming versus HTML5. What’s the difference when it comes to effective mobile advertising? Well, the differences are plenty but to find out the benefits and the reason both formats exist, ExchangeWire speaks with Wally Nguyen (pictured below), CEO, mNectar. Playable [...]
Gaijin Entertainment Allegedly Funding DPR Militants; Asetek in IP Deal with Granite Devices
TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: Gaijin Entertainment allegedly funding DPR militants; Asetek in IP deal with Granite Devices; and Microsoft calls for arbitration in Xbox drifting lawsuit. Gaijin Entertainment allegedly funding DPR [...]
iPad Games Spend Hits Record Level; META Raises €1m (£870k)
TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: iPad games spend hits record level; META raises €1m (£870,000); and gaming social video surges. iPad games spend hits record level Consumer spend on iPad devices across all [...]
55% of UK Dev Jobs Are Outside of London and the South East; Atari to Open Gaming Hotels
TheGamingEconomy’s Daily Digest brings you the trending stories in gaming. In today’s news: 55% of UK dev jobs are outside of London and the South East; Atari to open gaming hotels; and USD$10m-plus (£7.68m-plus) contracts for top streamers departing Twitch 55% [...]
Make-Up Outfit Benefit Partners With Gen.G On Female Esports Branding Initiative
Esports organisation Gen.G has partnered with cosmetics specialist Benefit to deliver a an initiative targeting female gamers that will include a series of beauty routine videos staring women popular as streamers and players. The 'Game Face' video series continues Gen.G's apparent [...]
In-Game Ads in 2019: Inside deltaDNA's Ad Survey Results Report
It's easy to feel instinctively optimistic about in-game advertising. In recent years there's been a powerful sense that in-game ads aren't simply an increasingly valuable means of income for developers and publishers; perhaps they're now understood and embraced by more consumers [...]
Games grew 4% in 2019 to USD$120.1bn (£91.8bn); Razer applies for Digital Full Bank License
TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Games grew 4% in 2019 to USD$120.1bn (£91.8bn); Razer applies for Digital Full Bank License in Singapore; and Xiaomi set to invest CNY¥50bn (£5.5bn) in AI, [...]
Typhoon Studios Joins Google's Stadia Games and Entertainment; Tencent-Backed Global Esports Federation Founded
TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Typhoon Studios joins Google's Stadia Games and Entertainment; Tencent-backed Global Esports Federation founded; and Twitch Fortnite viewership dips 28% in 2019. Typhoon Studios joins Google's Stadia Games [...]
Interview: Fyber's Offer Yehudai Talks Programmatic, Subscriptions and Getting In-Game Ads Right
Earlier this year mobile monetisation platform outfit Fyber launched a significantly reworked version of its Fyber FairBid technology, having celebrated 10 years in business in the previous months. But what have the team learned about the changing in-game advertising landscape over [...]
Call of Duty Mobile Surpasses 100 Million Downloads; Medal Acquires Megacool
TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Call of Duty Mobile surpasses 100 million downloads; Medal acquires Megacool; and Atari system architect leaves following payment dispute. Call of Duty Mobile surpasses 100 million downloads Call [...]
Cloud Gaming has Incredible Disruptive Potential, and 5G is the Key to Unlocking it
In this special contributed piece Erick Fang, CEO of AI-driven ad platform Mintegral, explores the opportunity and challenges around cloud gaming. And as the release of Google Stadia nears, he considers how the roll-out of 5G will found any potential... March’s [...]
Follow TheGamingEconomy