TGE Index Investment Report - Q4 & Year-End 2020
It's easy to feel instinctively optimistic about in-game advertising. In recent years there's been a powerful sense that in-game ads aren't simply an increasingly valuable means of income for developers and publishers; perhaps they're now understood and embraced by more consumers [...]
Hands-on With Google Stadia: The Future of Gaming?
Late last week TheGamingEconomy headed to the upper floors of Google’s central-London offices so as to spend a little time hands on with Stadia. Even in the few days since that preview opportunity, updated news about the platform’s arrival has continued [...]
Streaming and the Cloud: What We Learned from Microsoft's XO19 Event
Last night was a big night for Xbox. Microsoft hosted its X019 event in London, which was plump with announcements. If one theme dominated, though, it was the delivery of games as a service. Both Game Pass and Project xCloud enjoyed plenty [...]
10 Billion Mixed Reality App Installs Predicted by 2024; MR Ad Spend to Hit USD$11bn (£8.54bn)
'Mixed reality' content will see 10 billion app installs by 2024, up from 3 billion in 2019, says a new report. The prediction comes from research and analytics outfit Juniper Research, which has published the results of a new study titled [...]
Google Open-Sources Cardboard VR Software
Google has made the software for its Cardborad VR system open-source, with a view to letting third-party developers continue to support the platform and existing apps. The announcement came via a Google blog post, and is as much and end-point as [...]
Apple and Valve Rumoured to be Partnering on AR Headset
Apple is rumoured to be working with game outfit Valve on an augmented reality headset that may be due for release next year. Citing industry sources, DigiTimes points to late 2020 as the earliest reasonable debut for unnamed headset, and identifies [...]
Interview: Fyber's Offer Yehudai Talks Programmatic, Subscriptions and Getting In-Game Ads Right
Earlier this year mobile monetisation platform outfit Fyber launched a significantly reworked version of its Fyber FairBid technology, having celebrated 10 years in business in the previous months. But what have the team learned about the changing in-game advertising landscape over [...]
Analysis: What This Week Taught Us About the PlayStation 5
After making a few whispers earlier this year, Sony has finally given the world a chance to peak under the partially lifted lid that covers the in-development PlayStation 5. And, yes, it's officially called the 'PlayStation 5'. That won't come as [...]
Cloud Gaming has Incredible Disruptive Potential, and 5G is the Key to Unlocking it
In this special contributed piece Erick Fang, CEO of AI-driven ad platform Mintegral, explores the opportunity and challenges around cloud gaming. And as the release of Google Stadia nears, he considers how the roll-out of 5G will found any potential... March’s [...]
Sumo Group Welcomes New Chairman, Posts Half-Year Financials; Sony Selling Hardware and Games Direct to Consumer
TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Sumo Group Welcomes New Chairman, Posts Half-Year Profits; Sony Selling Hardware and Games Direct to Consumer; Improbable Acquires The Multiplayer Guys. Sumo Group Welcomes New Chairman, Posts [...]
Apple Arcade Detailed; Capcom Wins Patent Lawsuit; Disney Reported to be Looking to Sell FoxNet Studio
TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Apple confirms Apple arcade date and price; Capcom wins legal clash with Koei Tecmo; Disney reported to be selling FoxNext gaming business. Apple Arcade coming September 19th [...]
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