According to a new report, the EA Sports division of EA has seen its free-to-play mobile games bank revenues of USD$1bn (£763m) to date. That's according to research by mobile data outfit Sensor Tower. The estimate – which reflects spending across [...]

There are two main reasons playable ads offer a beguiling option for game developers, publishers, and marketing teams. Primarily, of course, they give a player a chance to try a game without having to spend a penny or download a kilobyte. [...]

Last night, the Google-owned artificial intelligence outfit DeepMind gave us a taste of the future by pitching two esports professionals against a nonhuman player built from its proprietary technology. DeepMind has already seen its AI defeat world go champion Lee Sedol, [...]

The worldwide market for digital spending on games dipped 2% throughout December 2018. The festive period is typically a pivotal one for game downloads, as new devices arrive as Christmas presents, and gifted money is spent in app stores. But looking behind the [...]

eSports-orientated gaming hardware outfit HyperX has launched a new ad campaign running across TV, digital, and social under the 'We're All Gamers' banner. In doing so, the established specialist in high-end gaming keyboards, mice, headphones, and more, has demonstrated that for [...]

WireCorp currently operates three publications (ExchangeWire, RetailTechNews, and TheGamingEconomy), covering the digital advertising, retail technology, and gaming sectors. The stand-out trend of 2018 across all these news sites was the rise of the direct-to-consumer (challenger) brand. Direct-to-consumer (DTC) is the biggest [...]

Amazon may be joining Microsoft and Google in the race to establish a leading game streaming service. According to two insiders who spoke to The Information (as highlighted by GamesIndustry.biz), Amazon hopes to launch the unconfirmed service in 2020. Streaming games allows consumers [...]

More games are to be released in China. Under normal circumstances, that statement would be far from newsworthy. But for nine months in 2018, the world's largest games market had been significantly stifled by new Government regulation. In March last year, [...]

Facebook's advertising methodology is under the game industry spotlight again, after the social networking giant deemed the trailer for a celebrated indie title too 'sexually suggestive' for distribution. In a tweet, Devolver Digital, the publisher of GRIS, claimed that Nomada Studio’s [...]

Apple customers across the world collectively spent USD$1.22bn (£1.7bn) in the week that ran from Christmas Day 2018 to New Years Day 2019: the company's user spending record for the period. The festive week is famously a time for peaks in [...]