TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: gamescom attracts 373,000 visitors; Steam business model ‘unrealistic’ according to Ubisoft; and Tik Tok adopts F2P-style video ads. gamescom attracts 373,000 visitors The 2019 edition of gamescom attracted [...]

TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Tencent and NetEase earn CN¥79.1bn (£9.04bn) from online games in H1 2019; Supercell launches Rush Wars; and Playtika acquires Seriously. Tencent and NetEase earn CN¥79.1bn (£9.04bn) from [...]

Game development sometimes has a complicated relationship with ad tech. Advertising solutions might help pay the bills, but they are often seen as something 'other'; an entity that is separated from the technology that is used to actually make games. It’s [...]

TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Microsoft contractors listened to Xbox users; Steam China to be launched by Valve and Perfect World; and Bidstack expands across the US. Microsoft contractors listened to Xbox [...]

TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Denuvo releases Mobile Game Protection solution; GameStop lays off 120 staff; and Starbreeze posts quarterly loss of SEK64.4m (£5.44m). Denuvo releases Mobile Game Protection solution Digital security platform [...]

TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Sony acquires Insomniac Games; Bidstack launches in-game ads plugin on Unreal Engine; and Apple Arcade reportedly priced at USD$4.99 (£4.11) per month. Special editions of TheGamingEconomy Digest [...]

The vast  expo Gamescom kicks off tomorrow, starting its 11th year. Likely to attract hundreds of thousands of consumer and trade attendees, the event is now a giant of the gaming sector. And as is something of a tradition, the day [...]

TheGamingEconomy Daily Digest brings you the trending stories in gaming. In today’s edition: Forge of Empires success credited to real-world event content; Celtic signs Call of Duty World League Championship team; and Gamescom conference schedule - August 19th 2019. A special [...]

In this special contributed piece, Erick Fang, CEO of AI-driven ad platform Mintegral, considers the need for the programmatic sector to make the case for its responsibility, or risk imprecise regulation becoming the dominant governing force.   From time to time, I [...]

DeltaDNA is well known throughout the games industry. It's core offering combines data, analytics and marketing technology to serve engagement and monetisation. But the company is equally famed for its oft-quoted reports and presentations, which commonly found or buoy up [...]