2K's long-standing and wildly popular basketball game NBA 2K19 has in recent days been the subject of a flood of frustration from players unhappy with the premium title's apparent ramping up of 'unskippable' ads. It appears some of that frustration may [...]

Google has moved to reveal more details on its eagerly anticipated Stadia cloud-gaming service; namely pricing structures, launch details and launch games. The gaming platform - due in November this year - requires no console-like 'box' or dedicated hardware beyond a [...]

New research conducted by game analytics outfit Newzoo has revealed that today over 46% of gaming enthusiasts are women. That’s perhaps as many as one billion people. While the sheer size of the audience offers plenty to be optimistic about, their [...]

Google CEO Sundar Pichai has revealed that game publishers have been keen for the tech giant to assert its commitment to its new Stadia streaming platform. Revealed at GDC earlier this year, the Stadia platform offers consumers a cloud-based gaming system. [...]

Google has made its move on gaming with the announcement of streaming platform Stadia.  The news came on the second day of the Game Developers Conference in San Francisco; and it surely stands as one of the most significant gaming reveals [...]

Computing hardware specialist Intel and Chinese tech giant Tencent are expected to announce a co-developed game streaming service at this month’s Game Developers Conference. The likely announcement emerged after a series of tweets from Daniel Ahmad of market research and consulting [...]

New game ‘clipping’ service Medal has raised USD$3.5m (£2.7m) in investment. The success of the funding round appears to demonstrate that Medal’s short-form video clips platform has potential and appeal. Certainly, tech-savvy investors are apparently convinced. Medal lets users record the [...]

There are two main reasons playable ads offer a beguiling option for game developers, publishers, and marketing teams. Primarily, of course, they give a player a chance to try a game without having to spend a penny or download a kilobyte. [...]

eSports-orientated gaming hardware outfit HyperX has launched a new ad campaign running across TV, digital, and social under the 'We're All Gamers' banner. In doing so, the established specialist in high-end gaming keyboards, mice, headphones, and more, has demonstrated that for [...]

Amazon may be joining Microsoft and Google in the race to establish a leading game streaming service. According to two insiders who spoke to The Information (as highlighted by GamesIndustry.biz), Amazon hopes to launch the unconfirmed service in 2020. Streaming games allows consumers [...]