Liz Waldeck-Pinckert is director of publisher monetization and strategy at mobile advertising and marketing platform AdColony. In this contributed piece, she shares valuable insights into embracing in-app advertising, while busting some myths about how users - and content creators - perceive [...]

In this contributed piece written exclusively for TheGamingEconomy, Mark Robinson, CEO of global game analytics and real-time marketing powerhouse deltaDNA, considers a shift in the balance of power in the mobile space that is seeing success democratised as investors return... The [...]

Crowdfunding platform Kickstarter has seen backers give USD$1bn (£769m) to game projects in the ten years since its launch. When Kickstarter launched in 2009, crowdfunding was little known to the public, but following some high-profile projects by prominent creators, it quickly [...]

The Boston-based development studio Disruptor Beam has made a move into game tech, revealing that it is releasing a new platform for mobile game development and live ops. Known for its work on Game of Thrones, The Walking Dead, and in [...]

At this week's closely watched Apple event, the tech giant lifted the lid on a new video game subscription service by the name of 'Apple Arcade'. The service will launch with over 100 new and exclusive titles, serving mobile, desktop, and [...]

Interactive mobile ads specialist CrossInstall has secured a deal with Google that will see its Instant Playables platform offer game demos within the Google Play store. Instant Playables lets developers offer interactive demos of their games without the end-user needing to [...]

Mobile monetisation and marketing outfit ironSource has unveiled its new ROAS Optimizer platform, which offers users a means to monitor the return on advertising spend (ROAS). Only last week, we saw how advertising is increasingly valuable to casual mobile game revenues. But [...]

It's easy to be ambitious when Christmas is a few months away. You tell yourself that you'll get all the Christmas shopping done by mid-November, and have the decorations up on the first day of Advent. Then suddenly it's December 24th [...]

This week UK monetisation outfit Admix revealed that it had secured an impressive USD$2.1m (£1.63m) in funding to further develop its AR and VR advertising platform. As reported by Tech.EU, Admix was only founded in 2017, with a focus on allowing [...]

You don't need to be a devoted games industry observer to have noticed something of the recent rise of eSports. Organised competitive gaming has been around along time, of course. eSports' nascent form was forged in the earliest arcade gaming tournaments [...]