TGE Index Investment Report - Q4 & Year-End 2020
In this featured episode of ‘Advertisers Watching Ads’ covered by TheGamingEconomy, Automated Creative Founder Tom Ollerton joined Penny Parnell, Creative Director at Not on the High Street; Jay Richards, Founder of Imagen; and Craig Fenton, Google's Director of Strategy and [...]
Interview: AppLovin's Carl Livie on Making In-App Bidding Mainstream
Late last year mobile marketing platform AppLovin acquired in-app bidding start-up MAX. The AppLovin team has since built out the MAX platform, and integrated the real-time mobile header bidding solution into its wider ecosystem. Now MAX has had a little time [...]
Game Financial Reports Round-Up: Sony, Sega Sammy, EA, Ubisoft, Rovio and More
[UPDATED NOV 18TH] Numerous gaming companies and related tech outfits have been sharing their new financial reports in recent days, with the Q3 financial quarter drawing to a close at September's close. The likes of Activision Blizzard, Tencent, Sony, Rovio, EA, Ubisoft, [...]
Interview: Fyber's Offer Yehudai Talks Programmatic, Subscriptions and Getting In-Game Ads Right
Earlier this year mobile monetisation platform outfit Fyber launched a significantly reworked version of its Fyber FairBid technology, having celebrated 10 years in business in the previous months. But what have the team learned about the changing in-game advertising landscape over [...]
Cloud Gaming in Asia to Hit USD$3bn (£2.4bn) Revenues by 2023; Google Launches Apple Arcade Rival Play Pass
TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Cloud Gaming in Asia to Hit USD$3bn (£2.4bn) Revenues by 2023; Google Launches Play Pass Subscription Service; Borderlands 3 Pushes Franchise Over USD$1bn (£803.6m) Net Bookings [...]
PUBG Mobile Revenue Passes USD$1 Billion (£803.6m); Unity Acquires DeltaDNA
TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: PUBG Mobile Revenue Passes USD$1 Billion (£803.6m); Unity Acquires DeltaDNA; French Court's Steam Second Hand Sales Ruling Contradicts EU Law, Says Trade Body PUBG Mobile Revenue Passes [...]
Apple Arcade Detailed; Capcom Wins Patent Lawsuit; Disney Reported to be Looking to Sell FoxNet Studio
TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Apple confirms Apple arcade date and price; Capcom wins legal clash with Koei Tecmo; Disney reported to be selling FoxNext gaming business. Apple Arcade coming September 19th [...]
Knock Knock Knocks on the Door of the Post-App Store Opportunity
Instant gaming outfit Knock Knock has secured USD$4m (£3.3m) in a Series A funding round led by March Capital Partners. It's another encouraging story of success in the casual games sector, but there's something more fascinating beyond the investment itself. Knock Knock [...]
Hyper-Casual Esports Platform Ready Raises USD$5m (£4.1m)
BITKRAFT Esports Ventures has spearheaded a USD$5m (£4.1m) Series A funding round in competitive hyper-casual platform Ready. By any technical definition, Ready is an esports offering. At its most fundamental, it lets players do battle in multiplayer games for cash prizes. [...]
Ad Tech Spotlight Q&A: ironSource's Cross-Promotion Solution
Mobile app advertising, monetisation and mediation outfit ironSource recently expanded its platform to offer a cross-platform mobile cross promotion solution. The distinct tech promises to offer a previously unseen approach not yet offered to mobile app developers and publishers by existing [...]
ironSource debuts new cross-platform mobile cross-promotion solution
Mobile monetisation and marketing outfit ironSource has launched a new cross-platform solution that enables mobile developers to manage cross promotion campaigns while utilising a suite of ad network capabilities. Available to those that use the ironSource mediation platform - which TheGamingEconomy [...]
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