TGE Index Investment Report - Q4 & Year-End 2020
In this special contributed piece, Erick Fang, CEO of AI-driven ad platform Mintegral, considers the need for the programmatic sector to make the case for its responsibility, or risk imprecise regulation becoming the dominant governing force. From time to time, I [...]
The 5 Biggest Feature Trends Shaping the Mobile Game Market in 2020
In this special contributed feature by Wilhelm Voutilainen, senior game analyst at GameRefinery looks at what we can learn about mobile gaming by looking back to the previous year, pulling insights from the company's considerable pool of data. --- So here we [...]
Animoca Brands' Yat Siu: Advertising, Market Growth, and True Digital Ownership
In the second of this two-part interview series, TheGamingEconomy speaks with Yat Siu (pictured), founder and non-executive chairman of Animoca Brands, following its acquisition of nWay, Inc. in December 2019. In part two: the evolution of in-game advertising, the growth [...]
Mobile Gaming Consumer Spend Hits USD$61.7bn (£47.4bn); Over 70 Million PC Shipments in Q4 2019
TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Mobile gaming consumer spend hits USD$61.7bn (£47.4bn); over 70 million PC shipments in Q4 2019; and Riot launches tabletop division. Mobile gaming consumer spend hits USD$61.7bn (£47.4bn) Consumer [...]
In-Game Ads in 2019: Inside deltaDNA's Ad Survey Results Report
It's easy to feel instinctively optimistic about in-game advertising. In recent years there's been a powerful sense that in-game ads aren't simply an increasingly valuable means of income for developers and publishers; perhaps they're now understood and embraced by more consumers [...]
Team17 Acquires Yippee Entertainment; Worldwide Christmas App Spend Tops USD$277m (£209.6m); Nexon Sell off Gloops For JPN¥1 (£0.007)
TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Team17 picks up Yippee Entertainment; Worldwide Christmas spend on apps tops USD$277m (£209.6m); and Nexon sells off mobile development subsidiary for JPN¥1 (£0.007). Team17 picks up Yippee [...]
Hyper-Casual Games Proliferate by 170%; Valve Index Sells Out in Some Regions
TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Hyper-casual games proliferate by 170%; Valve Index sells out in some regions; and Genvid raises USD$27m (£21m). Hyper-casual games proliferate by 170% Hyper-casual gaming titles have proliferated by [...]
How Advertising Shortcomings Shaved 17% Off Twitter's Share Price
Twitter isn't a gaming platform. The social network may have seen a major uptake in gaming engagement in recent months, but while the likes of Facebook, WeChat and Kakao Talk have become homes for hyper casual, the micro-blogging platform has not. Still, [...]
Knock Knock Knocks on the Door of the Post-App Store Opportunity
Instant gaming outfit Knock Knock has secured USD$4m (£3.3m) in a Series A funding round led by March Capital Partners. It's another encouraging story of success in the casual games sector, but there's something more fascinating beyond the investment itself. Knock Knock [...]
Hyper-Casual Esports Platform Ready Raises USD$5m (£4.1m)
BITKRAFT Esports Ventures has spearheaded a USD$5m (£4.1m) Series A funding round in competitive hyper-casual platform Ready. By any technical definition, Ready is an esports offering. At its most fundamental, it lets players do battle in multiplayer games for cash prizes. [...]
Unknown Worlds Demands USD$300,000 (£249,000) from G2A; Borderlands 3 Will Not be Preloadable on Epic Games Store
TheGamingEconomy’s Daily Digest brings you the trending stories in gaming. In today’s edition: Unknown Worlds demands USD$300,000 (£249,000) from G2A; Borderlands 3 will not be preloadable on Epic Games Store; and casual games studio JaffaJam launches. Unknown Worlds demands USD$300,000 (£249,000) [...]
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