In this guest post by the CEO of the mobile game insights and market data specialist GameRefinery, Markus Ramark considers a new way to build your targeting, and looks at why understanding player 'affinity' with given games might unlock new [...]

TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Astralis set for esports team IPO first; Investor fears over Half-Life: Alyx and Cyberpunk 2077 clash dismissed by CD Projekt; Senior Ubisoft devs join Google's in-house [...]

Tackling toxicity in online communities is a demanding, nuanced and sometimes thankless task. As communities around single games grow into tens of millions - or hundreds of millions in some cases -  a tiny minority of problematic users can still [...]

Late last year mobile marketing platform AppLovin acquired in-app bidding start-up MAX. The AppLovin team has since built out the MAX platform, and integrated the real-time mobile header bidding solution into its wider ecosystem. Now MAX has had a little time [...]

Late last week TheGamingEconomy headed to the upper floors of Google’s central-London offices so as to spend a little time hands on with Stadia. Even in the few days since that preview opportunity, updated news about the platform’s arrival has continued [...]

[UPDATED NOV 18TH] Numerous gaming companies and related tech outfits have been sharing their new financial reports in recent days, with the Q3 financial quarter drawing to a close at September's close. The likes of Activision Blizzard, Tencent, Sony, Rovio, EA, Ubisoft, [...]

Last night was a big night for Xbox. Microsoft hosted its X019 event in London, which was plump with announcements. If one theme dominated, though, it was the delivery of games as a service. Both Game Pass and Project xCloud enjoyed plenty [...]

'Mixed reality' content will see 10 billion app installs by 2024, up from 3 billion in 2019, says a new report. The prediction comes from research and analytics outfit Juniper Research, which has published the results of a new study titled [...]

Google has made the software for its Cardborad VR system open-source, with a view to letting third-party developers continue to support the platform and existing apps. The announcement came via a Google blog post, and is as much and end-point as [...]

TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: G5 Games' USD$45.80 (£35.55) MAGRPPU; eFuse raises USD$1.4m (£1.1m) for esports platform; Supercell closing Rush Wars G5 Games reports USD$45.80 (£35.55) average monthly gross revenue per paying [...]