TGE Index Investment Report - Q4 & Year-End 2020
Liz Waldeck-Pinckert is director of publisher monetization and strategy at mobile advertising and marketing platform AdColony. In this contributed piece, she shares valuable insights into embracing in-app advertising, while busting some myths about how users - and content creators - perceive [...]
In-Game Ads in 2019: Inside deltaDNA's Ad Survey Results Report
It's easy to feel instinctively optimistic about in-game advertising. In recent years there's been a powerful sense that in-game ads aren't simply an increasingly valuable means of income for developers and publishers; perhaps they're now understood and embraced by more consumers [...]
Team17 Acquires Yippee Entertainment; Worldwide Christmas App Spend Tops USD$277m (£209.6m); Nexon Sell off Gloops For JPN¥1 (£0.007)
TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Team17 picks up Yippee Entertainment; Worldwide Christmas spend on apps tops USD$277m (£209.6m); and Nexon sells off mobile development subsidiary for JPN¥1 (£0.007). Team17 picks up Yippee [...]
Embracing the Female Gaming Revolution
In our latest guest post Vanessa Goff-Yu, marketing director at in-game advertising platform Bidstack, takes an optimistic look at the sizeable female gamer demographics, the rise of the strong female game character, and the role brands can play in aiding [...]
Qualcomm and Niantic Collaborating on New AR Glasses; Wildlife Studios Raises USD$60m (£45.7m)
TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Qualcomm and Niantic collaborating on new AR glasses; Wildlife Studios raises USD$60m (£45.7m) for mobile portfolio; Gameloft closes UK studio. Qualcomm and Niantic collaborating on new AR [...]
Building a UA Strategy Around 'Affinity'
In this guest post by the CEO of the mobile game insights and market data specialist GameRefinery, Markus Ramark considers a new way to build your targeting, and looks at why understanding player 'affinity' with given games might unlock new [...]
The secret ingredient in AI-powered community moderation? Humans.
Tackling toxicity in online communities is a demanding, nuanced and sometimes thankless task. As communities around single games grow into tens of millions - or hundreds of millions in some cases - a tiny minority of problematic users can still [...]
Streaming and the Cloud: What We Learned from Microsoft's XO19 Event
Last night was a big night for Xbox. Microsoft hosted its X019 event in London, which was plump with announcements. If one theme dominated, though, it was the delivery of games as a service. Both Game Pass and Project xCloud enjoyed plenty [...]
10 Billion Mixed Reality App Installs Predicted by 2024; MR Ad Spend to Hit USD$11bn (£8.54bn)
'Mixed reality' content will see 10 billion app installs by 2024, up from 3 billion in 2019, says a new report. The prediction comes from research and analytics outfit Juniper Research, which has published the results of a new study titled [...]
G5 Games' USD$45.80 (£35.55) MAGRPPU; eFuse raises USD$1.4m (£1.1m) for esports platform
TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: G5 Games' USD$45.80 (£35.55) MAGRPPU; eFuse raises USD$1.4m (£1.1m) for esports platform; Supercell closing Rush Wars G5 Games reports USD$45.80 (£35.55) average monthly gross revenue per paying [...]
How Advertising Shortcomings Shaved 17% Off Twitter's Share Price
Twitter isn't a gaming platform. The social network may have seen a major uptake in gaming engagement in recent months, but while the likes of Facebook, WeChat and Kakao Talk have become homes for hyper casual, the micro-blogging platform has not. Still, [...]
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