TGE Index Investment Report - Q4 & Year-End 2020
In this special contributed piece, Erick Fang, CEO of AI-driven ad platform Mintegral, considers the need for the programmatic sector to make the case for its responsibility, or risk imprecise regulation becoming the dominant governing force. From time to time, I [...]
In-Game Ads in 2019: Inside deltaDNA's Ad Survey Results Report
It's easy to feel instinctively optimistic about in-game advertising. In recent years there's been a powerful sense that in-game ads aren't simply an increasingly valuable means of income for developers and publishers; perhaps they're now understood and embraced by more consumers [...]
Team17 Acquires Yippee Entertainment; Worldwide Christmas App Spend Tops USD$277m (£209.6m); Nexon Sell off Gloops For JPN¥1 (£0.007)
TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Team17 picks up Yippee Entertainment; Worldwide Christmas spend on apps tops USD$277m (£209.6m); and Nexon sells off mobile development subsidiary for JPN¥1 (£0.007). Team17 picks up Yippee [...]
Embracing the Female Gaming Revolution
In our latest guest post Vanessa Goff-Yu, marketing director at in-game advertising platform Bidstack, takes an optimistic look at the sizeable female gamer demographics, the rise of the strong female game character, and the role brands can play in aiding [...]
Qualcomm and Niantic Collaborating on New AR Glasses; Wildlife Studios Raises USD$60m (£45.7m)
TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Qualcomm and Niantic collaborating on new AR glasses; Wildlife Studios raises USD$60m (£45.7m) for mobile portfolio; Gameloft closes UK studio. Qualcomm and Niantic collaborating on new AR [...]
Building a UA Strategy Around 'Affinity'
In this guest post by the CEO of the mobile game insights and market data specialist GameRefinery, Markus Ramark considers a new way to build your targeting, and looks at why understanding player 'affinity' with given games might unlock new [...]
The secret ingredient in AI-powered community moderation? Humans.
Tackling toxicity in online communities is a demanding, nuanced and sometimes thankless task. As communities around single games grow into tens of millions - or hundreds of millions in some cases - a tiny minority of problematic users can still [...]
Streaming and the Cloud: What We Learned from Microsoft's XO19 Event
Last night was a big night for Xbox. Microsoft hosted its X019 event in London, which was plump with announcements. If one theme dominated, though, it was the delivery of games as a service. Both Game Pass and Project xCloud enjoyed plenty [...]
10 Billion Mixed Reality App Installs Predicted by 2024; MR Ad Spend to Hit USD$11bn (£8.54bn)
'Mixed reality' content will see 10 billion app installs by 2024, up from 3 billion in 2019, says a new report. The prediction comes from research and analytics outfit Juniper Research, which has published the results of a new study titled [...]
G5 Games' USD$45.80 (£35.55) MAGRPPU; eFuse raises USD$1.4m (£1.1m) for esports platform
TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: G5 Games' USD$45.80 (£35.55) MAGRPPU; eFuse raises USD$1.4m (£1.1m) for esports platform; Supercell closing Rush Wars G5 Games reports USD$45.80 (£35.55) average monthly gross revenue per paying [...]
How Advertising Shortcomings Shaved 17% Off Twitter's Share Price
Twitter isn't a gaming platform. The social network may have seen a major uptake in gaming engagement in recent months, but while the likes of Facebook, WeChat and Kakao Talk have become homes for hyper casual, the micro-blogging platform has not. Still, [...]
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