TGE Index Investment Report - Q4 & Year-End 2020
In the second of this two-part interview series, TheGamingEconomy speaks with Yat Siu (pictured), founder and non-executive chairman of Animoca Brands, following its acquisition of nWay, Inc. in December 2019. In part two: the evolution of in-game advertising, the growth [...]
Insufficient Evidence for Clinical 'Gaming Disorder', Says Oxford Internet Institute
A new study by the Oxford Internet Institute has concluded that individuals that carry dysfunctional gaming habits are likely to be demonstrating underlying frustrations and wider psychosocial functioning issues, over a 'gaming disorder' in isolation. Furthermore, the study found no evidence [...]
Interview: Fyber's Offer Yehudai Talks Programmatic, Subscriptions and Getting In-Game Ads Right
Earlier this year mobile monetisation platform outfit Fyber launched a significantly reworked version of its Fyber FairBid technology, having celebrated 10 years in business in the previous months. But what have the team learned about the changing in-game advertising landscape over [...]
Switch Lite Sales Predictions Trigger Nintendo Stock Drop; Manticore Games Secures USD$30m (£24.1m) for Accessible Dev Tech
TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Switch Lite Sales Predictions Trigger Nintendo Stock Drop; Manticore Games Secures USD$30m (£24.1m) for Accessible Dev Tech; Nintendo Debuts Mario Kart Mobile Subscription Service Switch Lite Sales [...]
PUBG Mobile Revenue Passes USD$1 Billion (£803.6m); Unity Acquires DeltaDNA
TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: PUBG Mobile Revenue Passes USD$1 Billion (£803.6m); Unity Acquires DeltaDNA; French Court's Steam Second Hand Sales Ruling Contradicts EU Law, Says Trade Body PUBG Mobile Revenue Passes [...]
The Future of Premium? Hands on With Apple Arcade
By the time Apple's mobile gaming subscription service launched yesterday, we'd all heard plenty of theorising about the potential success, failure and impact of the platform. A lot of questions remain that will only be answered with the passage of time. [...]
Apple Arcade Detailed; Capcom Wins Patent Lawsuit; Disney Reported to be Looking to Sell FoxNet Studio
TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Apple confirms Apple arcade date and price; Capcom wins legal clash with Koei Tecmo; Disney reported to be selling FoxNext gaming business. Apple Arcade coming September 19th [...]
Team17 sees revenues climb 97%; BAFTA drops mobile category in game awards restructuring
TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Team17's 97% revenue growth; BAFTA restructures game awards; Google Stadia VP talks cross-progression and free trials; app games for crivers outfit Drivetime secures USD$11m (£8.9m) investment. Team17 [...]
Admix's Vision for Ads as Game Assets: Moving From 'Ad Tech' to 'Game Development Tool'
Game development sometimes has a complicated relationship with ad tech. Advertising solutions might help pay the bills, but they are often seen as something 'other'; an entity that is separated from the technology that is used to actually make games. It’s [...]
The Programmatic Counter-Revolution: Why the Industry Needs to do its Bit to Avoid a Personal Data Backlash
In this special contributed piece, Erick Fang, CEO of AI-driven ad platform Mintegral, considers the need for the programmatic sector to make the case for its responsibility, or risk imprecise regulation becoming the dominant governing force. From time to time, I [...]
Ad Tech Spotlight Q&A: ironSource's Cross-Promotion Solution
Mobile app advertising, monetisation and mediation outfit ironSource recently expanded its platform to offer a cross-platform mobile cross promotion solution. The distinct tech promises to offer a previously unseen approach not yet offered to mobile app developers and publishers by existing [...]
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