In this featured episode of ‘Advertisers Watching Ads’ covered by TheGamingEconomy, Automated Creative Founder Tom Ollerton joined Penny Parnell, Creative Director at Not on the High Street; Jay Richards, Founder of Imagen; and Craig Fenton, Google's Director of Strategy and [...]

TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: Admix secures USD$7m (£5.6m) Series A funding; DMarket raises USD$6.5m (£5.2m); and Machinations closes €580,000 (£520,000) seed round. Admix secures USD$7m (£5.6m) Series A funding In-game and XR [...]

TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: Tencent to invest CN¥500bn (£57.0bn) in infrastructure; League of Legends adds in-game banners; and Renegades CEO fined USD$15,000 (£12,000) by FINRA. Tencent to invest CN¥500bn (£57.0bn) in [...]

In this exclusive article for TheGamingEconomy, Mathias Würdemann (pictured below), Senior Online Marketing Manager at InnoGames, details the criteria and selection process the studio uses when selecting a self-service demand-side platform (DSP) to run its mobile campaigns. Programmatic advertising has been [...]

TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: CD Projekt now most valuable European game company; Amplifier Game Invest acquires DESTINYbit; and AdInMo raises USD$500,000 (£408,000). CD Projekt now most valuable European game company Warsaw-based CD [...]

Like the vast majority of industries across the globe, the ongoing outbreak of the Covid-19 coronavirus has had a monumental impact upon the video games sector. TheGamingEconomy has invited thought leaders from across gaming to share their insight on the [...]

TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: Niantic acquires 6D.ai; iDreamSky and CVC to lower Leyou bid; and mobile gaming on the rise during Covid-19. Niantic acquires 6D.ai Niantic has acquired fellow augmented reality (AR) [...]

TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: Tencent revenue up 21%; video game usage rises amid Covid-19; and users prefer non-intrusive gaming ads to display units. Tencent revenue up 21% Tencent Holdings Limited has posted [...]

TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: Video games UA spend to hit £37bn; PlatinumGames developing engine; and Comscore and Twitch partner for streaming analytics. Video games UA spend to hit £37bn Mobile attribution platform [...]

As part of the recent UK budget, the government confirmed that it is pressing ahead with its somewhat controversial Digital Services Tax. As reported by the Financial times, the UK plans to raise £500m a year by applying the tax primarily [...]