There are two main reasons playable ads offer a beguiling option for game developers, publishers, and marketing teams. Primarily, of course, they give a player a chance to try a game without having to spend a penny or download a kilobyte. [...]

Amazon may be joining Microsoft and Google in the race to establish a leading game streaming service. According to two insiders who spoke to The Information (as highlighted by GamesIndustry.biz), Amazon hopes to launch the unconfirmed service in 2020. Streaming games allows consumers [...]

Facebook's advertising methodology is under the game industry spotlight again, after the social networking giant deemed the trailer for a celebrated indie title too 'sexually suggestive' for distribution. In a tweet, Devolver Digital, the publisher of GRIS, claimed that Nomada Studio’s [...]

Interactive mobile ads specialist CrossInstall has secured a deal with Google that will see its Instant Playables platform offer game demos within the Google Play store. Instant Playables lets developers offer interactive demos of their games without the end-user needing to [...]

Mobile monetisation and marketing outfit ironSource has unveiled its new ROAS Optimizer platform, which offers users a means to monitor the return on advertising spend (ROAS). Only last week, we saw how advertising is increasingly valuable to casual mobile game revenues. But [...]

A new report from mobile attribution and marketing analytics specialist AppsFlyer highlights the fact that, throughout 2018, in-app advertising (IAA) has gradually replaced in-app purchasing (IAP) as the key revenue driver for casual mobile games. Historically, IAP has powered the soaring [...]

Reality Clash is an in-development mobile AR shooter that integrates blockchain, cryptocurrencies, dynamic in-game advertising, and geo-mapping technology into the gameplay experience it offers. Yes... there are a lot of tech buzzwords in that opening line. We'd only need to throw [...]

This week UK monetisation outfit Admix revealed that it had secured an impressive USD$2.1m (£1.63m) in funding to further develop its AR and VR advertising platform. As reported by Tech.EU, Admix was only founded in 2017, with a focus on allowing [...]

ExchangeWire has been running events in Germany since 2013; and in that time I have had a firsthand look at the workings of the local digital advertising market. Like in most markets, Google, Facebook, and Amazon dominate in Germany. But [...]