TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: Samsung Ventures ups DigiLens investment; Nintendo to boost Switch production; and Unruly partners with Ampverse for esports video investment programme. Samsung Ventures ups DigiLens investment Samsung Venture Investment [...]

TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: Embracer Group raises SEK1.65bn (£133m); N3TWORK opens USD$50m (£40m) developer growth fund; and Quest Ventures raises USD$50m (£40m) VC fund. Embracer Group raises SEK1.65bn (£133m) Embracer Group AB [...]

In this special contributed feature by Wilhelm Voutilainen, senior game analyst at GameRefinery looks at what we can learn about mobile gaming by looking back to the previous year, pulling insights from the company's considerable pool of data. --- So here we [...]

TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: Microsoft focusing on subscribers over consoles; UK VGTR spend hits £582.6m; and ironSource opens mobile game studio. Microsoft focusing on subscribers over consoles Microsoft is focusing less on [...]

It's easy to feel instinctively optimistic about in-game advertising. In recent years there's been a powerful sense that in-game ads aren't simply an increasingly valuable means of income for developers and publishers; perhaps they're now understood and embraced by more consumers [...]

TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Facebook acquires cloud gaming outfit PlayGiga; Bidstack secures £10m Agency Trade Deal; and Call of Duty: Modern Warfare clears USD$1bn (£776.4m) in sales Facebook acquires cloud gaming [...]

In our latest guest post Vanessa Goff-Yu, marketing director at in-game advertising platform Bidstack, takes an optimistic look at the sizeable female gamer demographics, the rise of the strong female game character, and the role brands can play in aiding [...]

TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Qualcomm and Niantic collaborating on new AR glasses; Wildlife Studios raises USD$60m (£45.7m) for mobile portfolio; Gameloft closes UK studio. Qualcomm and Niantic collaborating on new AR [...]

In this guest post by the CEO of the mobile game insights and market data specialist GameRefinery, Markus Ramark considers a new way to build your targeting, and looks at why understanding player 'affinity' with given games might unlock new [...]

Late last year mobile marketing platform AppLovin acquired in-app bidding start-up MAX. The AppLovin team has since built out the MAX platform, and integrated the real-time mobile header bidding solution into its wider ecosystem. Now MAX has had a little time [...]