Latest Stories
In-App Ad Revenues Muscling Out In-App Purchasing in Casual Mobile Games
A new report from mobile attribution and marketing analytics specialist AppsFlyer highlights the fact that, throughout 2018, in-app advertising (IAA) has gradually replaced in-app purchasing (IAP) as the key revenue driver for casual mobile games. Historically, IAP has powered the soaring [...]
South Korea Declares Game-Boosting Services Illegal
If you’re caught offering ‘boosting’ services to video game players in South Korea, you may now face a USD$17,800 (£14,000) fine, or two-years jail time. Boosting sees less-experienced users of a given game grant accomplished players access to their account for [...]
Harvesting the Niche: Understanding Farming Simulator 19's Chart Success
Earlier this week, the latest EMEAA game sales charts were released. The relatively new (and long-awaited) GSD charts compile data from across an impressive spread of countries, from Australia and Great Britain, to India and South Africa, via Ukraine and [...]
Letting off Steam? Fortnite Dev Lifts Lid on Epic Games Store
Just days after Epic Games' phenomenally successful Fortnite cleared 200 million registered users, the studio has announced that it is opening an online gaming store. When you you have already acquired an audience the size of Fortnite's, that is a step [...]
'Tis the Season... to Get Your Game Ready for Christmas 2019
It's easy to be ambitious when Christmas is a few months away. You tell yourself that you'll get all the Christmas shopping done by mid-November, and have the decorations up on the first day of Advent. Then suddenly it's December 24th [...]
Fortnite Hits 200 Million Players
Video game sensation and global cultural phenomenon Fortnite now courts the attention of 200 million players. That's according to Bloomberg, which points out that the shooter's user base is now approximately comparable to the populace of sizeable nations like Brazil. Put [...]
Rebellion to Open Doors on £78.4m Film & TV Studio
Long-standing independent UK game developer and publisher Rebellion has purchased a facility to convert into a film studio, estimated to be worth USD$100m (£78.4m). That might not seem the most obvious purchase for a video game company, but Rebellion has always [...]
How Pokémon Won Over the United Nations
This week, developer Niantic revealed that it has partnered with the United Nations to create 'tourism experiences' delivered as 'real-world games'. The AR specialist studio will build titles specifically with the United Nations World Tourism Organization (UNWTO), with a view to [...]
Q&A: Reality Clash & the Arrival of Blockchain-Powered AR
Reality Clash is an in-development mobile AR shooter that integrates blockchain, cryptocurrencies, dynamic in-game advertising, and geo-mapping technology into the gameplay experience it offers. Yes... there are a lot of tech buzzwords in that opening line. We'd only need to throw [...]
'Non-Intrusive' Programmatic Advertising: The Future of AR & VR Monetisation?
This week UK monetisation outfit Admix revealed that it had secured an impressive USD$2.1m (£1.63m) in funding to further develop its AR and VR advertising platform. As reported by Tech.EU, Admix was only founded in 2017, with a focus on allowing [...]
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