China may be the world's biggest game market, with regard to user numbers and revenues, but for many months the nation's Government had declined to approve a single new game. That all changed in recent days. As reported by the South [...]

Here at TheGamingEconomy, we're not usually inclined to cover the latest developments in choreography, and muse over the thorny issue of ownership of dance moves. But then with Fortnite's eccentric game universe continuing to dominate popular culture, anything is possible. And [...]

Mobile monetisation and marketing outfit ironSource has unveiled its new ROAS Optimizer platform, which offers users a means to monitor the return on advertising spend (ROAS). Only last week, we saw how advertising is increasingly valuable to casual mobile game revenues. But [...]

A new report from mobile attribution and marketing analytics specialist AppsFlyer highlights the fact that, throughout 2018, in-app advertising (IAA) has gradually replaced in-app purchasing (IAP) as the key revenue driver for casual mobile games. Historically, IAP has powered the soaring [...]

If you’re caught offering ‘boosting’ services to video game players in South Korea, you may now face a USD$17,800 (£14,000) fine, or two-years jail time. Boosting sees less-experienced users of a given game grant accomplished players access to their account for [...]

It's easy to be ambitious when Christmas is a few months away. You tell yourself that you'll get all the Christmas shopping done by mid-November, and have the decorations up on the first day of Advent. Then suddenly it's December 24th [...]

Video game sensation and global cultural phenomenon Fortnite now courts the attention of 200 million players. That's according to Bloomberg, which points out that the shooter's user base is now approximately comparable to the populace of sizeable nations like Brazil. Put [...]

Reality Clash is an in-development mobile AR shooter that integrates blockchain, cryptocurrencies, dynamic in-game advertising, and geo-mapping technology into the gameplay experience it offers. Yes... there are a lot of tech buzzwords in that opening line. We'd only need to throw [...]

This week UK monetisation outfit Admix revealed that it had secured an impressive USD$2.1m (£1.63m) in funding to further develop its AR and VR advertising platform. As reported by Tech.EU, Admix was only founded in 2017, with a focus on allowing [...]

You don't need to be a devoted games industry observer to have noticed something of the recent rise of eSports. Organised competitive gaming has been around along time, of course. eSports' nascent form was forged in the earliest arcade gaming tournaments [...]