Liz Waldeck-Pinckert is director of publisher monetization and strategy at mobile advertising and marketing platform AdColony. In this contributed piece, she shares valuable insights into embracing in-app advertising, while busting some myths about how users - and content creators - perceive [...]

Tencent, Qualcomm, and Vivo recently announced a new partnership, with a view to refining game experiences by harnessing the potential of on-device mobile AI. We've all heard so much about AI in recent months that it's easy to assume any reference [...]

In this contributed piece written exclusively for TheGamingEconomy, Mark Robinson, CEO of global game analytics and real-time marketing powerhouse deltaDNA, considers a shift in the balance of power in the mobile space that is seeing success democratised as investors return... The [...]

The Boston-based development studio Disruptor Beam has made a move into game tech, revealing that it is releasing a new platform for mobile game development and live ops. Known for its work on Game of Thrones, The Walking Dead, and in [...]

Gaming giant Epic has removed a player-created scene from the Fortnite gameplay map after the game's fans reported that it depicted seriously problematic content. TheGamingEconomy will offer a brief warning here; this article will necessarily make very occasional and passing references to [...]

The United Kingdom's games sector appears to be in rude health. As part of this week's ongoing London Games Festival, it was revealed that the UK games market enjoyed 10% year-on-year growth through 2018. UK games industry trade body Ukie also [...]

At this week's closely watched Apple event, the tech giant lifted the lid on a new video game subscription service by the name of 'Apple Arcade'. The service will launch with over 100 new and exclusive titles, serving mobile, desktop, and [...]

As the Game Developers Conference 2019 nears its end, the news continues to flow. The most interesting story related to the show in this roundup doesn't come from the GDC floor itself, though. Instead, it's from within a reported internal [...]

Google has made its move on gaming with the announcement of streaming platform Stadia.  The news came on the second day of the Game Developers Conference in San Francisco; and it surely stands as one of the most significant gaming reveals [...]

A new report from the House of Lords has proposed the formation of a new 'Digital Authority' to monitor and even regulate technology companies, and make sure that UK law evolves in tandem with technology. As reported by the BBC, the [...]