Here at TheGamingEconomy, we're not usually inclined to cover the latest developments in choreography, and muse over the thorny issue of ownership of dance moves. But then with Fortnite's eccentric game universe continuing to dominate popular culture, anything is possible. And [...]

Interactive mobile ads specialist CrossInstall has secured a deal with Google that will see its Instant Playables platform offer game demos within the Google Play store. Instant Playables lets developers offer interactive demos of their games without the end-user needing to [...]

Mobile monetisation and marketing outfit ironSource has unveiled its new ROAS Optimizer platform, which offers users a means to monitor the return on advertising spend (ROAS). Only last week, we saw how advertising is increasingly valuable to casual mobile game revenues. But [...]

A new report from mobile attribution and marketing analytics specialist AppsFlyer highlights the fact that, throughout 2018, in-app advertising (IAA) has gradually replaced in-app purchasing (IAP) as the key revenue driver for casual mobile games. Historically, IAP has powered the soaring [...]

If you’re caught offering ‘boosting’ services to video game players in South Korea, you may now face a USD$17,800 (£14,000) fine, or two-years jail time. Boosting sees less-experienced users of a given game grant accomplished players access to their account for [...]

Earlier this week, the latest EMEAA game sales charts were released. The relatively new (and long-awaited) GSD charts compile data from across an impressive spread of countries, from Australia and Great Britain, to India and South Africa, via Ukraine and [...]

Just days after Epic Games' phenomenally successful Fortnite cleared 200 million registered users, the studio has announced that it is opening an online gaming store. When you you have already acquired an audience the size of Fortnite's, that is a step [...]

It's easy to be ambitious when Christmas is a few months away. You tell yourself that you'll get all the Christmas shopping done by mid-November, and have the decorations up on the first day of Advent. Then suddenly it's December 24th [...]

Video game sensation and global cultural phenomenon Fortnite now courts the attention of 200 million players. That's according to Bloomberg, which points out that the shooter's user base is now approximately comparable to the populace of sizeable nations like Brazil. Put [...]

Long-standing independent UK game developer and publisher Rebellion has purchased a facility to convert into a film studio, estimated to be worth USD$100m (£78.4m). That might not seem the most obvious purchase for a video game company, but Rebellion has always [...]