According to a new report, the EA Sports division of EA has seen its free-to-play mobile games bank revenues of USD$1bn (£763m) to date. That's according to research by mobile data outfit Sensor Tower. The estimate – which reflects spending across [...]

More games are to be released in China. Under normal circumstances, that statement would be far from newsworthy. But for nine months in 2018, the world's largest games market had been significantly stifled by new Government regulation. In March last year, [...]

Mobile monetisation and marketing outfit ironSource has unveiled its new ROAS Optimizer platform, which offers users a means to monitor the return on advertising spend (ROAS). Only last week, we saw how advertising is increasingly valuable to casual mobile game revenues. But [...]

It's easy to be ambitious when Christmas is a few months away. You tell yourself that you'll get all the Christmas shopping done by mid-November, and have the decorations up on the first day of Advent. Then suddenly it's December 24th [...]

Despite a monumental build up, the EU GDPR may not have made quite the splash the industry expected - it rather depends on who you ask. However, what it has done, is set the wheels in motion for other countries, [...]

The gaming community is vast, dynamic, and incredibly engaged. However, in many environments, the popular misperceptions of what a gamer is reign. Tim Wilson (pictured below), CEO, Qutee, is passionate about changing this and is an ardent advocate of data [...]

Users' behaviour and gameplay must be considered so that ads do not get pushed to the wrong group of gamers, leading to bad user experience and a waste of inventory. In a Q&A with ExchangeWire, Nazara Games CEO, Manish Agarwal, [...]

Amid increasing competition in their local market, Korean mobile and games developers are looking towards global markets to better generate better ad revenue. To do this successfully, these developers must create products for a global audience and find marketing and [...]