It's easy to feel instinctively optimistic about in-game advertising. In recent years there's been a powerful sense that in-game ads aren't simply an increasingly valuable means of income for developers and publishers; perhaps they're now understood and embraced by more consumers [...]

TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Games grew 4% in 2019 to USD$120.1bn (£91.8bn); Razer applies for Digital Full Bank License in Singapore; and Xiaomi set to invest CNY¥50bn (£5.5bn) in AI, [...]

In recent years Amazon has continued to expand its Game Tech offering, providing numerous tools and services from within the cloud, covering back-end services, analytics, monetisation and game development itself. And according to Eric Morales, Games Industry Segment Leader, EMEA for [...]

Twitter isn't a gaming platform. The social network may have seen a major uptake in gaming engagement in recent months, but while the likes of Facebook, WeChat and Kakao Talk have become homes for hyper casual, the micro-blogging platform has not. Still, [...]

TheGamingEconomy Daily Digest brings you the trending business stories in gaming.  In today’s edition: Cloud Gaming in Asia to Hit USD$3bn (£2.4bn) Revenues by 2023; Google Launches Play Pass Subscription Service; Borderlands 3 Pushes Franchise Over USD$1bn (£803.6m) Net Bookings [...]

TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: No More Robots Boss Says Steam Games Are Under-Priced; Nintendo files lawsuit against ROMs website; Apple Arcade isn't for Team17 No More Robot's Research Suggests Indie Games [...]

DeltaDNA is well known throughout the games industry. It's core offering combines data, analytics and marketing technology to serve engagement and monetisation. But the company is equally famed for its oft-quoted reports and presentations, which commonly found or buoy up [...]

Mobile monetisation and marketing outfit ironSource has launched a new cross-platform solution that enables mobile developers to manage cross promotion campaigns while utilising a suite of ad network capabilities. Available to those that use the ironSource mediation platform - which TheGamingEconomy [...]

Chinese technology giant Tencent is understood to be partnering with Riot Games to bring the latter's globally popular PC game League of Legends to mobile. While Tencent can feel like a company that dominates the headlines all too often, this one [...]

New research conducted by game analytics outfit Newzoo has revealed that today over 46% of gaming enthusiasts are women. That’s perhaps as many as one billion people. While the sheer size of the audience offers plenty to be optimistic about, their [...]