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  • China's Government Ends 9-Month Freeze on New Game Approvals

    China may be the world's biggest game market, with regard to user numbers and revenues, but for many months the nation's Government had declined to approve a single new game. That all changed in recent days. As reported by the South [...]

  • Discord's Gaming Store Bolstered by £118m Investment Round

    The gaming-centric voice chat platform Discord has raised USD$150m (£118m) in a round of funding that may position it to rival Valve and Epic's efforts to dominate video game distribution platforms. The new round of funding, led by investment group Greenoaks [...]

  • Out of Step? The Dancers Suing Fortnite Creator Epic

    Here at TheGamingEconomy, we're not usually inclined to cover the latest developments in choreography, and muse over the thorny issue of ownership of dance moves. But then with Fortnite's eccentric game universe continuing to dominate popular culture, anything is possible. And [...]

  • CrossInstall Debuts Download-Free Playable Game Demos on Google Play

    Interactive mobile ads specialist CrossInstall has secured a deal with Google that will see its Instant Playables platform offer game demos within the Google Play store. Instant Playables lets developers offer interactive demos of their games without the end-user needing to [...]

  • ironSource Debuts New Platform for Monitoring Return on Advertising Spend

    Mobile monetisation and marketing outfit ironSource has unveiled its new ROAS Optimizer platform, which offers users a means to monitor the return on advertising spend (ROAS). Only last week, we saw how advertising is increasingly valuable to casual mobile game revenues. But [...]

  • In-App Ad Revenues Muscling Out In-App Purchasing in Casual Mobile Games

    A new report from mobile attribution and marketing analytics specialist AppsFlyer highlights the fact that, throughout 2018, in-app advertising (IAA) has gradually replaced in-app purchasing (IAP) as the key revenue driver for casual mobile games. Historically, IAP has powered the soaring [...]

  • South Korea Declares Game-Boosting Services Illegal

    If you’re caught offering ‘boosting’ services to video game players in South Korea, you may now face a USD$17,800 (£14,000) fine, or two-years jail time. Boosting sees less-experienced users of a given game grant accomplished players access to their account for [...]

  • Harvesting the Niche: Understanding Farming Simulator 19's Chart Success

    Earlier this week, the latest EMEAA game sales charts were released. The relatively new (and long-awaited) GSD charts compile data from across an impressive spread of countries, from Australia and Great Britain, to India and South Africa, via Ukraine and [...]

  • Letting off Steam? Fortnite Dev Lifts Lid on Epic Games Store

    Just days after Epic Games' phenomenally successful Fortnite cleared 200 million registered users, the studio has announced that it is opening an online gaming store. When you you have already acquired an audience the size of Fortnite's, that is a step [...]

  • 'Tis the Season... to Get Your Game Ready for Christmas 2019

    It's easy to be ambitious when Christmas is a few months away. You tell yourself that you'll get all the Christmas shopping done by mid-November, and have the decorations up on the first day of Advent. Then suddenly it's December 24th [...]