In our latest guest post Vanessa Goff-Yu, marketing director at in-game advertising platform Bidstack, takes an optimistic look at the sizeable female gamer demographics, the rise of the strong female game character, and the role brands can play in aiding [...]

TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: iDream Sky in talks to acquire Leyou for USD$1.4bn (£1.1bn); PatronGG raises USD$1m (£760,000); and MLB The Show to debut on non-Sony consoles. iDreamSky in talks to [...]

TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Adobe acquires Facebook's VR sculpting tool Medium; Epic Game Store enables third-parties to offer in-game purchases; Bethesda puts The Elder Scrolls Legends development on hold. Adobe acquires [...]

TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Qualcomm and Niantic collaborating on new AR glasses; Wildlife Studios raises USD$60m (£45.7m) for mobile portfolio; Gameloft closes UK studio. Qualcomm and Niantic collaborating on new AR [...]

TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Call of Duty Mobile generates USD$87m (£66m); Ragnarok sues Human Head; Microsoft working on low-cost disc-less Scarlett console; Microsoft shareholders reject publication of gender pay gap [...]

In this guest post by the CEO of the mobile game insights and market data specialist GameRefinery, Markus Ramark considers a new way to build your targeting, and looks at why understanding player 'affinity' with given games might unlock new [...]

TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Nintendo Switch to launch in China on December 10th; Mario Kart Tour is most downloaded game of 2019; and Owlcat Games raises USD$1m (£770,000). Nintendo Switch to [...]

TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Riot settles gender discrimination lawsuit; Black Friday gaming spend hits USD$4.36bn (£3.37bn); and Switch projected to sell 9.46m units in December. Riot settles gender discrimination lawsuit Riot has [...]

TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: 2.4m backers see Star Citizen crowdfund USD$250m (£193m); Cloud dev outfit Area28 secures USD$2.15m (£1.6m); Yogscast game stream raises £1m for charity in under two days. 2.4m [...]

TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Astralis set for esports team IPO first; Investor fears over Half-Life: Alyx and Cyberpunk 2077 clash dismissed by CD Projekt; Senior Ubisoft devs join Google's in-house [...]