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Humanity, Breadth & Institutional Sponsorship: Mike Murphy O'Reilly on the Evolving Brand Opportunities in Esports
For all its snowballing success, esports arguably has a perception problem. Say 'esports' to those both inside and beyond the worlds of games, brands, and marketing, and they will perhaps imagine something like a vast arena with sweeping spotlights passing over [...]
Nintendo 'Not Exactly Satisfied' with Numerous Successes
Ever one to be modest about its achievements, Nintendo has revealed that the huge success of many of its current first-party IP titles has left the company longing for more. As revealed in a new investor-facing Q&A report, the company is [...]
The End Isn't Nigh? A Look at the Triple-A Gaming Shares Slump
Over the past days and weeks, a number of the global games industry's major triple-A publishers have seen share prices drop as finical results have come in. Electronic Arts (EA), which this week saw its Fortnite challenger Apex Legends enjoy a [...]
The Next Gaming Giants: What We Can Learn from Recent Mobile Acquisitions
In the span of five years, mobile gaming has grown from the smallest segment of the gaming market to a USD$70bn (£61.6bn) industry. It’s unsurprising then, that the past couple of years have been huge for mobile gaming acquisitions, from Zynga [...]
Analysis: Launching Apex Legends. Fortnite's greatest contender yet?
A lot of businesses in the global game industry would like a slice of the 'battle royale' pie. And it's no surprise. Fortnite is a battle royale game – sometimes called a 'BR' title – and we all know how well [...]
Free-to-Play EA Sports Mobile Titles Generate £763m in Revenue
According to a new report, the EA Sports division of EA has seen its free-to-play mobile games bank revenues of USD$1bn (£763m) to date. That's according to research by mobile data outfit Sensor Tower. The estimate – which reflects spending across [...]
Ad Tech Spotlight: Synative Playable Studio
There are two main reasons playable ads offer a beguiling option for game developers, publishers, and marketing teams. Primarily, of course, they give a player a chance to try a game without having to spend a penny or download a kilobyte. [...]
Google AI Triumphs Over 2 Esports Pro Gamers
Last night, the Google-owned artificial intelligence outfit DeepMind gave us a taste of the future by pitching two esports professionals against a nonhuman player built from its proprietary technology. DeepMind has already seen its AI defeat world go champion Lee Sedol, [...]
Behind the Data: Worldwide Digital Games Market Dips 2% Through December 2018
The worldwide market for digital spending on games dipped 2% throughout December 2018. The festive period is typically a pivotal one for game downloads, as new devices arrive as Christmas presents, and gifted money is spent in app stores. But looking behind the [...]
Basketball, Multiple Screens & Post Malone: Peripherals Outfit Debuts New Ad Campaign
eSports-orientated gaming hardware outfit HyperX has launched a new ad campaign running across TV, digital, and social under the 'We're All Gamers' banner. In doing so, the established specialist in high-end gaming keyboards, mice, headphones, and more, has demonstrated that for [...]
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