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Building a UA Strategy Around 'Affinity'
In this guest post by the CEO of the mobile game insights and market data specialist GameRefinery, Markus Ramark considers a new way to build your targeting, and looks at why understanding player 'affinity' with given games might unlock new [...]
Nintendo Switch to Launch in China on December 10th; Mario Kart Tour is Most Downloaded iOS Game of 2019
TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Nintendo Switch to launch in China on December 10th; Mario Kart Tour is most downloaded game of 2019; and Owlcat Games raises USD$1m (£770,000). Nintendo Switch to [...]
Riot Settles Gender Discrimination Lawsuit; Black Friday Gaming Spend Hits USD$4.36bn (£3.37bn)
TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Riot settles gender discrimination lawsuit; Black Friday gaming spend hits USD$4.36bn (£3.37bn); and Switch projected to sell 9.46m units in December. Riot settles gender discrimination lawsuit Riot has [...]
2.4m Backers See Star Citizen Raise USD$250m (£193m); Cloud Dev Outfit Area28 Secures USD$2.15m (£1.6m) Seed Fund
TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: 2.4m backers see Star Citizen crowdfund USD$250m (£193m); Cloud dev outfit Area28 secures USD$2.15m (£1.6m); Yogscast game stream raises £1m for charity in under two days. 2.4m [...]
Astralis set for esports team IPO first; Investor concern over Half-Life Alyx and Cyberpunk 2077 release clash dismissed
TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Astralis set for esports team IPO first; Investor fears over Half-Life: Alyx and Cyberpunk 2077 clash dismissed by CD Projekt; Senior Ubisoft devs join Google's in-house [...]
The secret ingredient in AI-powered community moderation? Humans.
Tackling toxicity in online communities is a demanding, nuanced and sometimes thankless task. As communities around single games grow into tens of millions - or hundreds of millions in some cases - a tiny minority of problematic users can still [...]
Hyper-Casual Games Proliferate by 170%; Valve Index Sells Out in Some Regions
TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Hyper-casual games proliferate by 170%; Valve Index sells out in some regions; and Genvid raises USD$27m (£21m). Hyper-casual games proliferate by 170% Hyper-casual gaming titles have proliferated by [...]
Facebook Acquires Beat Games; Candy Crush Saga Passes USD$2bn (£1.6bn) in Revenue
TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Facebook acquires Beat Games; Candy Crush Saga passes USD$2bn (£1.6bn) in revenue; and Coffee Stain invests in Kavalri. Facebook acquires Beat Games Facebook has acquired VR developer Beat [...]
EA Bullish on Cloud Gaming; Roblox Mobile Passes USD$1bn (£776m) in Lifetime Revenue
TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: EA bullish on cloud gaming; Roblox Mobile passes USD$1bn (£776m) in lifetime revenue; and Rebellion acquires The Bitmap Brothers portfolio. EA bullish on cloud gaming EA executives are [...]
Microsoft Considers xCloud-Exclusive Titles; Global Game Spend Forecast Revised to USD$148.8bn (£115.9bn)
TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Microsoft considers xCloud-exclusive titles; global game spend forecast revised to USD$148.8bn (£115.9bn); Coherance raises USD$2.5m (£1.9m) seed funding; and Misfits launches USD$10m (£7.8m) esports and gaming [...]
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