In this special guest authored piece, AppLovin's managing director EMEA Simon Spaull shines a spotlight on some of the lesser talked about mobile entrepreneurs currently making waves in a gigantic gaming sector. AppLovin provides a suite of tools to help [...]

Mobile monetisation and marketing outfit ironSource has launched a new cross-platform solution that enables mobile developers to manage cross promotion campaigns while utilising a suite of ad network capabilities. Available to those that use the ironSource mediation platform - which TheGamingEconomy [...]

2K's long-standing and wildly popular basketball game NBA 2K19 has in recent days been the subject of a flood of frustration from players unhappy with the premium title's apparent ramping up of 'unskippable' ads. It appears some of that frustration may [...]

In the UK the Department for Digital, Culture, Media and Sport has been speaking to representatives from Electronic Arts and Epic Games, as it's 'Immersive and addictive technologies inquiry' continues. The enquiry - which is not just focused on games - [...]

Game ad tech specialist Synative has moved to make its Playable Studio platform free for devs looking to build playable 'Try Now' demos for Google Play. In essence Synative offers in Playable Studio an accessible platform for building playable ads, all [...]

Seattle start-up Against Gravity has raised USD$24m (£18.9m) of VC funding. The money will help bolster Rec Room, the studio's blend of social space, game compilation and user content generation platform. As reported by TechCrunch, Against Gravity raised the investment over [...]

TheGamingEconomy’s Daily Digest brings you the trending stories in gaming. In today’s news: Nintendo impresses consumers with dazzling E3 game line-up; Microsoft could set sights on Asia; and Nintendo speaks out against crunch. Nintendo impresses consumers with dazzling E3 game line-up Always [...]

TheGamingEconomy’s Daily Digest brings you the trending stories in gaming. In today’s news: New Xbox console will offer backwards compatibility; Ubisoft to launch subscription service; and Google Stadia will support publisher-specific subscriptions. New Xbox console to offer backwards compatibility Microsoft announced that [...]

With this year's huge E3 gaming conference hardly underway, Microsoft has revealed that its follow up to the Xbox One console, announcing that the machine is due to launch in 2020. Code-named Project Scarlett, the coming console promises to be 'four [...]

TheGamingEconomy’s Daily Digest brings you the trending stories in gaming. In today’s news: Microsoft acquires Double Fine; Tencent sells Glu Mobile shares; and Bethesda Softworks announces cloud gaming platform. Microsoft acquires Double Fine (& confirms new Xbox) Microsoft has confirmed it's bought [...]